MTV Hires Scripted Content Czar
via MTV release:
DAVID JANOLLARI JOINS MTV AS EXECUTIVE VICE PRESIDENT OF SCRIPTED DEVELOPMENT
NEW YORK, NY/SANTA MONICA, CA – (January 6, 2010) – David Janollari has been hired as Executive Vice President of Scripted Development for MTV, it was announced today by Tony DiSanto, MTV’s President of Programming. Mr. Janollari will report directly to Mr. DiSanto and will be based in MTV’s Santa Monica office.
In this newly created role, Mr. Janollari will be responsible for overseeing the production and development of scripted projects at the network – comedies and dramas – and movies to serve as back door pilots for series. This key position will help round out the new development and production teams under Mr. DiSanto which includes Liz Gateley, Chris Linn, Brent Haynes, Dave Sirulnick and Steve Tseckares.
“David has a proven track record of commercial and critical success as both a buyer and a seller. He has incredible taste and creative instincts, along with strong relationships in this business and great passion for making television. He is the perfect fit for this key role in our programming organization, as we put a laser focus on scripted content,” said Mr. DiSanto.
“I grew up with MTV and have always admired the power of the brand. I’m excited to help lead them into the scripted series world at a time when young audiences want entertainment that speaks to their generation,” said Mr. Janollari.
Prior to joining MTV, Mr. Janollari served as President of Entertainment for The WB Network where he was responsible for all facets of the network’s programming efforts, including development of new shows and movies and on-going series. During his tenure, he was responsible for developing the hit shows “Supernatural” and “Beauty and the Geek.”
An award-winning producer, prior to joining The WB, Mr. Janollari co-found the The Greenblatt Janollari Studio, an independent television production company, with producing partner Robert Greenblatt. As an Executive Producer, he produced several successful series, including the multiple Emmy and Golden Globe Award – winning “Six Feet Under,” “The Hughley’s” starring comedian D.L. Hughley, “American Family” starring Edward James Olmos for PBS, and “Elvis” starring Jonathan Rhys Myers for CBS. Mr. Janollari has also been accredited with developing long-running hit, “Friends,” as well as “The Drew Carey Show,” “Living Single,” “Suddenly Susan,” “The Jamie Foxx Show” and “The Wayans Bros.” while serving as comedy development chief at Warner Bros. Television, prior to The Greenblatt Janollari Studio.
Mr. Janollari graduated from New York University where he majored in film and television.
About MTV Network:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009 — up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms