via press release:
NEW YEAR... NEW RECORD - OXYGEN'S "BAD GIRLS CLUB" MOST WATCHED TELECAST EVER
"Bad Girls Club" Season Four Hits Record-Breaking Numbers for Fifth Consecutive Episode; Online and Mobile Sites See Record-Breaking Participation
NEW YORK, January 6, 2010 Oxygen begins 2010 with a network milestone as last night's episode of "Bad Girls Club" season four delivered the net's most watched telecast ever among all key demos, A18-49 (1,241,000), A18-34 (960,000), W18-34 (731,000), W18-49 (919,000), and total viewers (1,823,000) according to Nielsen Media Research. Compared to episode four (12/22/09), last night's episode was up +12% among A18-49 (1,241,000 vs. 1,112,000), +23%, among W18-49 (919,000 vs. 749,000), +28% among W18-34 (731,000 vs. 572,000) and +9% among total viewers (1,823,000 vs. 1,677,000). This is the fifth consecutive episode of "Bad Girls Club" season four that has hit record-breaking numbers.
Last night's episode was the fourth telecast in Oxygen's history to draw more than 1,000,000 A18-49. This also was Oxygen's most watched Traditional Prime (M-Sun, 8P-11P) ever among A18-49 (654,0000), W18-34 (375,000) and A18-34 (503,000) and the number two cable telecast of the day among W18-34.
The night also marked record-breaking participation on www.oxygen.com, the show's site and Oxygen's mobile site. Oxygen.com delivered 1.97MM page views, the highest number of premiere day page views during this season of "Bad Girls Club" while unique visitation reached its highest point so far this season with 82,000 visitors. Yesterday's traffic was a premiere day high for the show site (current season) with 1.22MM page views, 63,000 unique visitors and 135,000 video streams. In addition, yesterday was Oxygen mobile's highest day ever in page views (83,000) and unique visitors (18,000). "Bad Girls Club" also took over three of the top ten trending topics on Twitter last night between 10-11pm.
Compared to the average of the first five episodes of "Bad Girls Club" season 3, season 4 is up +55% for A18-49 (963,000 vs. 620,000), +52% for W18-49 (699,000 vs. 461,000), +46% for W18-34 (533,000 vs. 364,000), and +62% for total viewers (1,389,000 vs. 858,000).
Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? "Bad Girls Club" is produced by Bunim-Murray Productions.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.