via press release:
NICKELODEON RATINGS HIGHLIGHTS WEEK OF 12/28/09-1/3/10
Nickelodeon’s SpongeBob SquarePants rang in the New Year on top, earning basic cable’s top entertainment telecast for the week (12/28/09-1/3/09) with 5.1 million total viewers (behind only ESPN's NFL and College Football and USA's WWE). SpongeBob SquarePants helped fuel Nickelodeon’s win this week as the number-one basic cable network in total day with kids 2-11 (4.4/1.6 million), kids 6-11 (4.6/986,000), tweens 9-14 (3.3/709,000) and 2.9 million total viewers.
Nick Jr. kicked off 2010 with its most-watched week with 631,000 total viewers and an average of 3.1/326,000 K2-5 for the week, up +24% with both demographics.