TruTV, TNT, TBS ratings notes for week ending 1/3

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via Turner:


Coming off its best year ever, truTV has begun 2010 in record-setting fashion, delivering its best week ever in primetime delivery of adults 18-49 (675,000); men 18-34 (159,000); and men 18-49 (368,000).  truTV also ranked among ad-supported cable’s Top 10 networks in primetime for the week with those three demos.

  • Compared to same week in primetime a year ago, truTV was up 10% among total viewers, 23% among adults 18-34, 16% among adults 18-49, 23% among men 18-34 and 12% among men 18-49.
  • The week was led by strong performances from various series and specials that ranked among cable’s Top 5 entertainment programs in their time slots among key adult and male demos, including Operation Repo (Monday, Dec. 28, 10 p.m.); the network’s latest Disorder in the Court special (Monday, Dec. 28, 10 p.m.); Most Daring (Wednesday, Dec. 30, 8 p.m.); Conspiracy Theory with Jesse Ventura (Wednesday, Dec. 30, 10 p.m.); and The Smoking Gun Presents: World’s Dumbest… (Thursday, Dec. 31, 10 p.m.).
  • truTV is already continuing its record-setting success this week, with Monday, Jan. 4, scoring the network’s biggest night ever in delivery of adults 18-49 (939,000) and men 18-49 (521,000).  The night was led by the 10 p.m. episode of Operation Repo, which delivered the network’s biggest audience ever, with 2,286,000 viewers and 1,301,000 adults 18-49.


TNT’s new hit series Men of a Certain Age continues to perform extremely well, with the Monday, Dec. 28, episode delivering 3,123,000 viewers; 2,345,000 households; 1,186,000 adults 18-49; and 1,526,000 adults 25-54.

  • The series also enjoyed a great performance this week.  The Monday, Jan. 4, episode garnered 3,096,000 viewers; 2,365,000 households; 1,290,000 adults 18-49; and 1,693,000 adults 25-54.  It ranked as ad-supported cable’s top entertainment program for the time period among viewers, households and adults 25-54.
  • Men of a Certain Age has earned outstanding growth in DVR viewing, with the Dec. 7 premiere of the series growing its total audience by 36% in a comparison of Live + 7 to Live viewing.
  • The Dec. 7 premiere, which holds position as ad-supported cable’s top new series launch of 2009 among households and adults 25-54, also boosted its delivery significantly in DVR viewing among those two categories.  Households grew by 30%, and adults 25-54 grew by 43% when comparing Live + 7 to Live viewing.  Meanwhile, the premiere episode also grew its delivery of adults 18-49 by 40% over Live viewing.
  • For the first two episodes combined, Live + 7 vs. Live viewing of Men of a Certain Age delivered 34% growth among total viewers, 30% among households, 40% among adults 18-49 and 41% among adults 25-54.

The Closer also earned outstanding growth for its first two December episodes in Live + 7 viewing, with extraordinary 70% growth among adults 18-49, 65% among adults 25-54 and 45% among total viewers in a comparison of Live to Live + 7 deliveries.  Especially noteworthy is the show’s Live + 7 delivery of adults 18-34, which nearly doubled Live deliveries, growing them by 97%.

The NBA on TNT continues to deliver strong ratings for the 2009-10 regular season, averaging a 1.1 national household rating, up 10% over the first 20 games of the 2008-09 NBA season (1.0 national household rating). In addition, total viewers are up 11% (1,723,000 vs. 1,551,000), and households are up 12% (1,313,000 vs. 1,175,000).

  • The network’s NBA coverage has also seen significant increases in key demos, including:
  • Adults 18-34:  +16%  (558,000 in 2009 vs. 483,000 in 2008)
  • Adults 18-49:  +7%  (950,000 vs. 891,000)
  • Adults 25-54:  +7%  (857,000 vs. 798,000)
  • Men 18-34:  +17%  (412,000 vs. 351,000)
  • Men 18-49:  +11%  (678,000 vs. 613,000)
  • Men 25-54:  +13%  (612,000 vs. 540,000)

TNT’s weekend telecasts of Sir Peter Jackson’s Oscar®-winning Lord of the Rings adaptations delivered ad-supported cable’s top movie telecasts for the week among adults 18-49 and adults 25-54.

  • The Lord of the Rings: The Two Towers was the top movie among adults 18-49 (1,376,000), followed by The Lord of the Rings: The Return of the King (1,363,000).
  • Among adults 25-54, the two films swapped places, with The Return of the King garnering 1,481,000 and The Two Towers delivering 1,412,000.


The Wednesday, Dec. 30, 10:30 p.m. episode Tyler Perry’s Meet the Browns scored as ad-supported cable’s top sitcom for the first week of the new year, with 3,050,000 viewers; 810,000 adults 18-34; and 1,667,000 adults 18-49.  In addition, the 10 p.m. episode ranked second among adults 18-49, with 1,391,000.

TBS claimed the top movie presentation for the week among adults 18-34, with the racing comedy Talladega Nights delivery 727,000 in that key demo.

blog comments powered by Disqus