Up 13% Over the Year-ago Night Opposite Increased Competition, ABC’s 2-Hour 8-10pm Comedy Block Ranks No. 1 in Adults 18-49

Categories: Network TV Press Releases

Written By

January 7th, 2010

via press release:

Up 13% Over the Year-ago Night Opposite Increased Competition,

ABC’s 2-Hour 8-10pm Comedy Block Ranks No. 1 in Adults 18-49

ABC’s “The Middle” Hits a Series High Among Adults 18-49

Retuning to Original for the 1st Time in 4 Weeks, “Modern Family” Stands

As Wednesday’s No. 1 TV Show in Adults 18-49 with Best-Since-Debut Results

Cougar Town” Generates its Strongest Numbers Since Mid-October

In its 10pm Premiere, “Ugly Betty” Marks Season Highs and Produces

ABC’s Best Numbers with Regular Programming in the Hour in 10 Weeks

Wednesday Night (8:00-11:00 p.m.)

Opposite stiff competition from CBS’ special lineup (“I Get That a Lot”/”People’s Choice Awards”), ABC took second place on Wednesday night among Adults 18-49, while ranking No. 1 with its 2-hour comedy block from 8:00-10:00 p.m. (3.1/8-tie). On its first original airing in 4 weeks, ABC’s “Modern Family” emerged as Wednesday’s No. 1 TV show in the key young adult sales demo.

  • Despite the heightened year-to-year competition from the “People’s Choice Awards,” ABC was up over the year-ago night against the awards show by 13% (2.6/7 vs. 2.3/6 on 1/7/09).

The Middle” (8:00-9:00 p.m.)

On its first original telecasts in a month, opposite CBS’ 1-hour special “I Get That a Lot,” back-to-back episodes of ABC freshman comedy “The Middle” finished as the Top 2 regular programs in the hour among Adults 18-49, beating NBC’s original Mercy by 41% on average in the key young adult sales demo (2.4/7 vs. 1.7/5).

  • In its regular 8:30 p.m. slot,The Middle” tallied series-high numbers with Adults 18-49, Adults 25-54, Men 18-49 and all key Women demos (W18-34/W18-49/W25-54). The comedy also generated its biggest overall audience (8.2 million) since its series debut telecast – since 9/30/09.

Modern Family” (9:00-9:30 p.m.)

The No. 1 TV show of the night in Adults 18-49, ABC’s Modern Family won the 9:00 p.m. half-hour by 28% over its nearest competition (4.1/11 vs. 3.2/8 – CBS’ “People’s  Choice Awards”).

  • In Total Viewers (10.2 million) and Adults 18-49 (4.1/11), “Modern Family” achieved best-since-debut results.   The show hit series-high ratings with key Men (M18-49/M25-54).    

Cougar Town” (9:30-10:00 p.m.)

At 9:30 p.m., ABC’s “Cougar Town” finished in a near tie for first place among Adults 18-49 (3.3/8), while winning its half-hour across each of the Men demos (M18-34/M18-49/M25-54).  In fact “Cougar Town” finished as the No. 2 TV show of the night in all key Men, behind only “Modern Family.”


 
© 2014 Tribune Digital Ventures