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Cable News Ratings for Thursday, January 7, 2010

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January 8th, 2010

Live + Same Day Cable News Daily Ratings for January 7, 2010

P2+ Total Day
FNC – 1,352,000 viewers
CNN – 450,000 viewers
MSNBC –396,000 viewers
CNBC – 189,000 viewers
HLN –342,000 viewers

P2+ Prime Time
FNC – 2.357,000 viewers
CNN – 573,000 viewers
MSNBC –767,000 viewers
CNBC – a scratch w/110,000 viewers
HLN –757,000 viewers

25-54 Total Day
FNC –335,000 viewers
CNN –111,000 viewers
MSNBC –102,000 viewers
CNBC – a scratch w/49,000 viewers
HLN- 146,000 viewers

25-54 Prime Time
FNC – 598,000 viewers
CNN – 145,000 viewers
MSNBC –232,000 viewers
CNBC – a scratch w/47,000 viewers
HLN – 264,000 viewers

35-64 Total Day
FNC – 637,000 viewers
CNN – 205,000 viewers
MSNBC – 201,000 viewers
CNBC – 96,000 viewers
HLN - 195,000 viewers

35-64 Prime Time
FNC –1,093,000 viewers
CNN – 264,000 viewers
MSNBC –423,000 viewers
CNBC – 60,000 viewers
HLN –388,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,013,000 viewers (331,000) (584,000)
American Morning- 262,000 viewers (109,000) (150,000)
Morning Joe- 373,000 viewers (101,000) (218,000)
Squawk Box- 167,000 viewers (51,000) (102,000)
Morning Express w/ Meade- 266,000 viewers (124,000) (182,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,601,000 viewers (703,000) (1,259,000)
Situation Room—814,000 viewers (127,000) (266,000)
Hardball —680,000 viewers (121,000) (331,000)
Fast Money —181,000 viewers (a scratch w/53,000) (94,000)
Prime News —262,000 viewers (120,000) (154,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier – 2,339,000 viewers (497,000) (1,046,000)
Situation Room—585,000 viewers (107,000) (201,000)
Ed Show —707,000 viewers (157,000) (327,000)
Mad Money— 161,000 viewers (a scratch w/42,000) (92,000)
Prime News – 282,000 viewers (117,000) (185,000)

7PM - P2+ (25-54) (35-64)
The Fox Report W/ Shep – 2,025,000 viewers (407,000) (842,000)
CNN Tonight – 496,000 viewers (121,000) (203,000)
Hardball – 816,000 viewers (187,000) (451,000)
Kudlow Report – 192,000 viewers (a scratch w/ 46,000) (110,000)
Issues – 434,000 viewers (162,000) (241,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor Special – 3,415,000 viewers (848,000) (1,584,000)
Campbell Brown – 588,000 viewers (156,000) (275,000)
Countdown w/ K. Olbermann – 1,036,000 viewers (289,000) (589,000)
American Greed – 167,000 viewers (57,000) (82,000)
Nancy Grace – 974,000 viewers (303,000) (489,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,024,000 viewers (517,000) (949,000)
Larry King Live —561,000 viewers (136,000) (248,000)
Rachel Maddow Show —790,000 viewers (236,000) (437,000)
Macheads — a scratch w/73,000 viewers (a scratch w/28,000) (a scratch w/36,000)
Joy Behar- 847,000 viewers (278,000) (436,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,623,000 viewers (419,000) (737,000)
Anderson Cooper 360 — 568,000 viewers (145,000) (270,000)
Countdown w/ K. Olbermann – 475,000 (170,000) (243,000)
Planet of the Apps – a scratch w/91,000 viewers (57,000) (61,000)
Nancy Grace –502,000 viewers (226,000) (269,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor—1,124,000 viewers (354,000) (588,000)
Anderson Cooper 360 — 316,000 viewers (83,000) (194,000)
Rachel Maddow Show —294,000 viewers (106,000) (142,000)
Mad Money – a scratch w/57,000 viewers (a scratch w/31,000) (a scratch w/36,000)
Showbiz Tonight-- 385,000 viewers (191,000) (250,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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