New Year’ Eve With Carson Daly Celebrates Best-Ever Numbers

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via press release:

‘NBC’S NEW YEAR’S EVE WITH CARSON DALY’ CELEBRATES BEST-EVER NUMBERS

THE ANNUAL SPECIAL DELIVERS ITS FOURTH STRAIGHT YEAR OF GAINS, INCREASING VS. LAST YEAR BY 7 PERCENT IN BOTH 18-49 AND TOTAL VIEWERS

CARSON DELIVERS THE BIGGEST INCREASES AMONG THE NEW YEAR’S EVE MIDNIGHT SPECIALS ON THE BROADCAST NETS

UNIVERSAL CITY, Calif. – January 8, 2010 – “NBC’s New Year’s Eve With Carson Daly” has scored its biggest ratings results ever, topping its four prior 11:30 p.m. ET telecasts in adult 18-49 rating and total-viewer average, according to “live plus same day” viewing figures from Nielsen Media Research.

On New Year’s Eve from 11:30 p.m.-12:30 a.m. ET, “NBC’s New Year’s Eve With Carson Daly” delivered a 3.2 rating, 11 share in adults 18-49 and 9.3 million viewers overall, beating its previous best results established one year earlier, by 7 percent in both 18-49 and total viewers.  These are the biggest increases among the midnight New Year’s Eve specials on the major networks and the only increase in 18-49 rating.  This year’s edition was also telecast on CNBC and earned a combined 3.4 rating in adults 18-49 on NBC and CNBC.

Only six non-sports primetime telecasts on any network last week earned a higher rating than NBC’s 3.2 for “New Year’s Eve With Carson Daly.” — ABC’s “Desperate Housewives,” “Brothers & Sister” and “Extreme Makeover: Home Edition” and Fox’s “The Simpsons,” “Family Guy” and “Cleveland Show.”

This year’s “NBC’s New Year’s Eve With Carson Daly” outscored the Fox New Year’s Eve special (2.0/7 in 18-49, 4.7 million viewers overall from 11 p.m.-12:30 a.m. ET) in 18-49 and total viewers for a fifth year in a row.

“NBC’s New Year’s Eve With Carson Daly” started as a primetime special on December 31, 2004 (1.7 rating in adults 18-49, 4.5 million viewers overall from 10-11 p.m. ET) and has steadily grown since then, switching to start times at roughly 11:30, earning a 2.5 rating in 18-49 and 7.3 million viewers overall in 2005, a 2.6 rating and 7.5 million viewers in 2006, a 2.8 rating and 8.0 million viewers in 2007 and a 3.0/10 and 8.6 million viewers overall in 2008.  This year’s coverage included a 10-11 p.m. segment that averaged a 1.2/4 in 18-49 and 3.4 million viewers overall.

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