Super Bowl TV Viewer Profile from Experian Simmons

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Want to know who watches the Super Bowl?  Whether they’re watching on a newer flat screen or an older tube?  What kind of alcohol they have on hand, etc?

A free viewer profile from Experian Simmons  has some of the answers:

It’s no surprise that football fans watch the Super Bowl, but even Americans who don’t watch professional football watch the final game. Nearly 85% of frequent NFL regular season viewers tune into the Super Bowl as do almost 62% of occasional viewers. Furthermore, 13% of non-NFL viewers ultimately say they watch the Super Bowl…if only for the ads. Five out of every six Super Bowl viewers (84%) will watch the game in their own home.

Read the full Super Bowl Viewer Profile

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