Want to know who watches the Super Bowl? Whether they're watching on a newer flat screen or an older tube? What kind of alcohol they have on hand, etc?
A free viewer profile from Experian Simmons has some of the answers:
It’s no surprise that football fans watch the Super Bowl, but even Americans who don’t watch professional football watch the final game. Nearly 85% of frequent NFL regular season viewers tune into the Super Bowl as do almost 62% of occasional viewers. Furthermore, 13% of non-NFL viewers ultimately say they watch the Super Bowl…if only for the ads. Five out of every six Super Bowl viewers (84%) will watch the game in their own home.