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TV Ratings: NBC, Dallas Cowboys Dominate Saturday Night

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Written By

January 10th, 2010


Due to the nature of live sports programming the ratings for NBC (NFL Playoffs )are approximate and subject to significant revisions in the final numbers.  Also, these are only the numbers for the portion of the game that aired in prime time.  See below for more information on these Fast Affiliate Ratings.

Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 10.4/29 1.6/5 0.7/2 0.7/2
Total Viewers (million) 28.68 5.10 3.68 2.65

Just as the Philadelphia Eagles provided no real contest last night for the Dallas Cowboys, the Saturday broadcast fare on other networks was no competition for the NFL playoff game airing on NBC.   Even though the game wound up pretty much a blowout, the broadcast nets didn't even have their Michael Vick moment (76 yard touchdown pass) where for a few seconds you could think, "hey, maybe they can make a game out of this."

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
8:00 NBC NFL: Pregame/ Eagle vs. Cowboys 8p-11p 10.4/29 28.68
FOX COPS (New & Repeat 8p-9p) 1.7/5 5.11
CBS Ghost Whisperer (R) 0.5/2 2.82
ABC The Bachelor: On the Wings of Love (R) 8p-10p 0.6/2 2.25
9:00 FOX America's Most Wanted 1.6/5 5.09
CBS Numb3rs (R) 0.5/1 2.88
10:00 CBS 48 Hours Mystery 1.1/3 5.34
ABC Castle (R) 0.8/2 3.44

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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