Broadcast & Cable Evening News Ratings Through Q4, 2009

Categories: Cable News Ratings,Evening News TV Ratings

Written By

January 11th, 2010

Here's the latest quarterly update in TVB's comparison of news ratings across broadcast and cable networks. Note that for the broadcast networks, these are ratings for a single 30 minute (6:30-7p) show on weeknights, while for the cable networks it's for a 6 hour period (6p-12mid) every weeknight.

Broadcast Networks Evening News Ratings Trend

Monday-Friday 6:30-7PM – 1st Qtr 2006 – 4th Qtr 2009

Networks/Demographic 4Q

09

3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

1Q

06

ABC
– World News Tonight
HH US AA% 5.4 4.7 4.9 5.7 5.7 5.1 5.3 6.2 6.0 5.3 5.6 6.3 6.0 5.2 5.3 6.2
A18-49 US AA% 1.3 1.1 1.2 1.4 1.5 1.3 1.3 1.6 1.5 1.4 1.4 1.7 1.6 1.5 1.6 1.8
A25-54 US AA% 1.8 1.6 1.7 2.1 2.2 1.8 1.9 2.3 2.1 1.9 2.0 2.4 2.3 2.1 2.1 2.5
CBS –
Evening News
HH US AA% 4.2 3.7 3.8 4.5 4.3 3.9 3.9 4.6 4.5 4.1 4.3 5.0 5.3 5.1 4.9 5.4
A18-49 US AA% 1.0 0.9 1.0 1.2 1.2 1.0 1.0 1.2 1.1 1.1 1.2 1.4 1.5 1.4 1.3 1.4
A25-54 US AA% 1.5 1.2 1.3 1.7 1.6 1.4 1.4 1.8 1.6 1.4 1.6 1.9 2.0 1.9 1.8 2.0
NBC –
Nightly News
HH US AA% 5.9 5.1 5.4 6.3 5.9 5.5 5.5 6.3 6.0 5.2 5.3 6.4 6.3 5.6 5.7 6.8
A18-49 US AA% 1.5 1.3 1.4 1.8 1.7 1.5 1.5 1.7 1.6 1.3 1.4 1.7 1.7 1.6 1.6 2.0
A25-54 US AA% 2.2 1.8 1.9 2.5 2.3 2.0 2.0 2.3 2.1 1.8 1.9 2.4 2.3 2.1 2.2 2.6
Noticiero Univision
HH US AA% 1.2 1.1 1.2 1.4 1.3 1.2 1.2 1.4 1.3 1.1 1.2 1.4 1.3 1.2 1.2 1.3
A18-49 US AA% 0.7 0.7 0.8 0.9 0.8 0.7 0.8 1.0 0.9 0.7 0.8 0.9 0.8 0.8 0.9 0.9
A25-54 US AA% 0.7 0.7 0.8 0.9 0.9 0.8 0.8 1.0 0.9 0.8 0.9 1.0 0.9 0.9 0.9 0.9
Noticiero Telemundo
HH US AA% 0.4 0.3 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5
A18-49 US AA% 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.3 0.3
A25-54 US AA% 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.3 0.3 0.3

Cable News Networks Demo Trends

Monday-Friday 6PM-12M – 1st Qtr 2006 – 4th Qtr 2009

Cable
Networks/Demo
4Q

09

3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

1Q

06

CNN
HH US AA% 0.5 0.6 0.6 0.8 1.1 0.9 0.7 0.9 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.5
A18-49 US AA% 0.1 0.2 0.2 0.2 0.4 0.3 0.2 0.3 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1
A25-54 US AA% 0.1 0.2 0.2 0.3 0.5 0.4 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
CNBC
HH US AA% 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.2 0.2 0.1 0.1 0.2 0.1 0.1 0.1 0.2
A18-49 US AA% 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.1 0.0 0.1 0.1
A25-54 US AA% 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1
FOX NEWS
HH US AA% 1.5 1.5 1.5 1.5 1.7 1.5 1.1 1.2 1.0 1.0 1.1 1.1 1.0 1.1 1.0 1.1
A18-49 US AA% 0.3 0.3 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
A25-54 US AA% 0.5 0.5 0.4 0.4 0.5 0.4 0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3
HLN
HH US AA% 0.4 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2
A18-49 US AA% 0.1 0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
MSNBC
HH US AA% 0.5 0.5 0.5 0.6 0.9 0.6 0.5 0.5 0.3 0.4 0.3 0.3 0.3 0.3 0.2 0.3
A18-49 US AA% 0.1 0.1 0.1 0.2 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.2 0.2 0.4 0.3 0.2 0.2 0.1 0.2 0.1 0.2 0.1 0.1 0.1 0.1

Source: The Nielsen Company, Galaxy Lightning, via TVB

 
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