Our Renew / Cancel Index predicts potential renewal or cancellation for scripted broadcast primetime shows for the 2010-11 season (results through January 10, 2010):
- Likely To Be Canceled By May, 2010
- Some Danger Of Being Canceled By May, 2010
- Likely to Be Renewed For The 2010-11 Season
|Program||Renew/ Cancel Index|
|Law & Order (F), (P)||0.54|
|Law & Order: (P)||0.95|
One week NBC's Angela Bromstad talks like she's rebuilding NBC's 8-10pm primetime while Leno holds down the 10pm hour. The following week, it's the Leno-pocalypse.
Now that NBC's freed up 5 more hours of primetime, some very marginal shows like Although last night's 2.1 . was grim& and all of a sudden look a lot better for renewal. Could Heroes survive to plug an hour next fall? I think it's still hanging by a thread.
As horrible as the situation is, I've got to believe NBC will try something new other than the ratings sinkholes Trauma and Mercy. Even starving post-Leno beggars have to be a little bit choosy.
For shows in the Some Danger category only, I am including short term Index indicators for shows either with either improving or deteriorating Indexes, based on 4 week averages instead of season to date Indexes.
This is a breakdown of NBC scripted shows and their renewal and cancellation prospects. Here are links to the other networks:
The Renew/Cancel Index is a show's Season To Date adults 18-49 rating divided by its network's Season to Date average 18-49 rating. If a show's season to date 18-49 ratings average equalled its network's 18-49 average, the show would have an Index of 1.00. Without special factors, scripted shows that were more than 10% below their network's average are typically canceled by the end of the broadcast primetime season.
Factors that could cause a show to be renewed with a well below average Index:
- (F) -Fridays: Shows airing on Fridays have been renewed with significantly lower than average Indexes.
- (S) - Syndication: Shows nearing syndication (66-88 episodes), often have economic factors that trump ratings leading to renewal.
- (T) - Third Party: Shows that have a portion of their cost underwritten by a 3rd party can be renewed with substantially lower ratings.
- (P) - Produced by the network's production company - For shows on the bubble, being produced by the network's corporate production company can be a survival advantage. For real losers, it's unlikely to help.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved. All ratings used are Live+Same Day viewing.