December Online Video Viewing Down From November, But Up Year-Over-Year

Categories: Internet TV

Written By

January 12th, 2010

Online video viewing was down from November for unique viewers, total streams and time per stream, but up versus last December.  The small  drop from November isn't terribly surprising considering the holidays and less new content (particularly with TV shows) in the month.

via Nielsen Wire:

Overall Online Video Usage (U.S.)
Dec-09 Year-Over-Year Month-Over-Month
Unique Viewers (000) 137,411 10.3% -0.7%
Total Streams (000) 10,726,014 11.8% -4.0%
Streams per Viewer 78.1 1.4% -3.3%
Time per Viewer (min) 193.2 13.2% -3.4%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for December 2009 (U.S.)
Rank Video Brand Total Streams (000) Unique Viewers (000)
1 YouTube 6,427,623 105,592
2 Hulu 634,880 13,638
3 Yahoo! 243,846 27,533
4 Turner Sports and Entertainment Digital Network 142,349 5,758
5 MSN/WindowsLive/Bing 141,235 13,540
6 Fox Interactive Media 125,397 10,914
7 Megavideo 111,004 3,389
8 Blinkx 108,445 615
9 Nickelodeon Kids and Family Network 107,150 5,688
10 ESPN Digital Network 101,856 8,470
Source: The Nielsen Company
 
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