via press release:
MTV RINGS IN THE DECADE WITH THREE TOP RATED CABLE HITS
“” “ ” AND “REAL WORLD: D.C.”
CREATIVE DIVERSITY CONTINUES WITH TWO NEW SCRIPTED COMEDY SERIES GREENLIGHTS “WARREN THE APE” AND “THE” AND GENRE-BUSTING VERITE SERIES “THE ”
NEW YORK, NY/SANTA MONICA, CA - (January 12, 2010) – MTV is off to a strong start as the network kicks off 2010 with three of the top-rated series on cable --, and Real World: D.C. -- claiming the #1 original series spots among P12-34 on Tuesdays, Wednesdays and Thursdays according to Nielsen research. Furthermore in 2009, MTV had an astounding nine of the top 30 original ad-supported cable series among P12-34, more than double the next competitive network, including The Hills (seasons 5 and 5.5), Randy Jackson Presents America’s Best Dance Crew (seasons 3 and 4), , Real World: Brooklyn, Real World: Cancun, , and Real World/Road Rules: The Duel 2. Among P12-24, MTV is the #1 full-day, ad-supported cable network for 18 consecutive years.
Continuing to build its new roster of programming shaped by authentic stories and unique characters, MTV has greenlit Theand two new original scripted comedy series, The and Warren The Ape.
“This past year, we reinvigorated franchises like ‘The Hills,’ ‘Real World’ and ‘Randy Jackson Presents America’s Best Dance Crew,’ as well as launching new hits like ‘,’ ‘ ’ and ‘ .’ In 2010, we are unleashing a creatively diverse slate that includes scripted, animation, comedy and new kinds of reality, all built off of a foundation of our returning hits,” said Tony DiSanto, President of MTV Programming.
- Teen Mom is averaging a 2.0 among P12-34, a 3.0 rating among F12-34 and a total audience of 2.1 million viewers.
- Teen Mom ranks #1 in its time period versus all television competition among P12-34.
- Teen Mom is 4Q09’s #1 new original cable series among F12-34.
- Teen Mom is Tuesday’s #1 original cable series among P12-34.
Source: Nielsen. L+SD Cvg Rtg. 12/08/09-1/05/10. Rank on 000s.
REAL WORLD: DC
- The season premiere of Real World: DC delivered a 1.9 P12-34 rating.
- Real World: DC is up 46% versus Real World: Cancun’s premiere in June 2009.
- Real World: DC grew +5% in week 2 with a 2.0 rating and a total audience of more than 2 million viewers.
- Real World ranks #1 in its time period versus all cable competition for two weeks in a row among P12-34.
- Real World ranks Wednesday's #1 original cable series for two weeks in a row among P12-34.
Source: Nielsen. L+SD Cvg Rtg. 12/30/09-1/06/10. Rank on 000s.
- On January 7, 2010 Jersey Shore delivered a 3.2 P12-34 rating with a total audience of over 3.2 million viewers -- series highs for both breaks.
- Jersey Shore was Thursday’s #1 cable telecast among P12-34, and second only to the BCS National Championship coverage on the broadcast networks.
- Five weeks into the season, Jersey Shore is averaging a 1.9 rating among P12-34, and a total audience of 2.0 million viewers.
- Jersey Shore is Thursday’s #1 original cable series with P12-34.
- Jersey Shore ranks #1 in its time period versus all cable competition.
Source: Nielsen. L+SD Cvg Rtg/000s. 12/03/09-1/07/10. Rank on 000s.
Following are show descriptions:
THE(Premiering June 2010 with 12 episodes)
Theis an MTV original scripted comedy series that portrays the hilariously-hellish lives of a deeply unpopular 15 year-old named RJ Berger (Paul Iacono) and his scheming, sex-obsessed best friend, Miles Jenner (Jareb Dauplaise). For RJ, other than pining after the girl of his dreams, Jenny Swanson (Amber Lancaster), receiving daily beatings from the meanest jock in school, Max Owens (Jayson Blair), and evading the stalker-ish advances of Lily Miran (Kara Taitz), there really isn’t much excitement in his life. That is, until his anatomical gift is accidentally exposed to the entire school. In a single moment, RJ goes from anonymous to , and for the first time in his life, he feels a tiny sliver of confidence. A coming-of-age comedy about a high school sophomore, the series is part “The Wonder Years” and part “Superbad.” Each episode will also incorporate a stylized animation sequence, identifying the show with pop culture and video games.
The Hard Times of RJ Berger was created by David Katzenberg and Seth Grahame-Smith. David Katzenberg and Seth Grahame-Smith will serve as executive producers. Liz Gateley, Justin Levy and Michelle Klepper are the MTV executives in charge of production.
WARREN THE APE (Premiering June 2010 with 12 episodes)
Warren the Ape is a parody of “the life of a celebrity” reality show. Warren the Ape is about the trials and tribulations of a D-grade celebrity puppet who is attempting to clean up his act, patch up his relationships and scramble his way back into the Hollywood limelight. Warren “The Ape” Demontague is a brash, cantankerous, out-of-work actor. Having had a brief taste of success on the former sitcom “Greg the Bunny”, Warren’s life has been in a downward spiral ever since the show got cancelled. Over the past few years, Warren has paid more attention to drugs, booze and women than his career, which as of late has mostly consisted of a series of seedy exploitation films, obscure industrials, low-rent theatre productions and a regrettable string of skin flicks.
Warren the Ape was created by Dan Milano, Spencer Chinoy and Sean Baker. Executive producers are Sean Baker, Spencer Chinoy, and Dan Milano, George Plamondon and Betsy Schechter for Picture Shack Entertainment, and Kevin Chinoy and Francesca Silvestri for Freestyle Entertainment. Liz Gateley, Brent Haynes and George McTeague are the MTV executives in charge of production.
THE(Premiering Q2 with 12 episodes)
Have you ever wondered what it would be like to live someone else’s life? Find out this summer when MTV introduces viewers to The, the brainchild of award-winning documentary filmmaker Andrew Jenks. This new MTV docu-series follows Jenks as he shadows a complete stranger in each episode - exploring their lives, interacting with their family, hanging with their friends and living life through their eyes. Whether he is on the road with rapper Maino, spending time behind bars at a juvenile detention center or living on the streets with a homeless teen, Andrew Jenks keeps the cameras rolling every hour, every day. The premieres on MTV this summer. Throughout the series, Andrew’s experiences continuously change how he perceives and interacts with the environment around him. For every new journey, Jenks brings the audience closer to understanding someone else’s reality.
The World Of Jenks is executive produced and directed by Andrew Jenks. Mike Powers, Brent Haynes and Brooke Posch are executive producers.
About MTV Network:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009 -- up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.