Ratings Notes for TNT, TBS, truTV, Adult Swim and Cartoon Network

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for the week of January 4-10, 2010, via Turner:

Adult Swim

Adult Swim continued its late-night dominance with young adults by ranking #1 among ad-supported cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24.  Compared to the same time period in 2009, delivery gains were achieved across each demo—adults 18-34 delivery (502,000) increased by 22%, adults 18-24 delivery (251,000) increased by 9%, men 18-34 delivery (291,000) increased by 19% and men 18-24 delivery (148,000) increased by 5%.

Adult Swim telecasts accounted for 18 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  Among its original series, an encore telecast of the animated series The Venture Bros. (Sunday, midnight) earned 35% delivery gains among adults 18-34 and 10% delivery gains among adults 18-24.

truTV

Continuing its tremendous success, including the biggest night in the network’s history, truTV ranked among ad-supported cable’s Top 10 networks for the week in delivery of adults 18-49 (644,000) and men 18-49 (343,000) in primetime.

  • truTV garnered excellent growth for the week, driving its primetime delivery of adults 18-34 up 13% over the same week last year, while adults 18-49 were up 12%, men 18-34 up 7% and men 18-49 up 5%.
  • Leading the week’s success was truTV’s Monday, Jan. 4, primetime lineup, which scored the biggest night in the network’s history in delivery of adults 18-49 (939,000) and men 18-49 (521,000).  The night was led by the 10 p.m. episode of Operation Repo, which delivered the network’s biggest audience ever, with 2,286,000 viewers and 1,301,000 adults 18-49.
  • Also performing well for truTV last week was the Thursday, Jan. 7, 9 p.m. telecast of The Smoking Gun Presents.  The program ranked as cable’s #2 entertainment program in its time period among adults 18-49 (831,000) and scored Top 5 time-period claims among men 18-34 (163,000) and men 18-49 (412,000).

TNT

TNT’s continuing hit series Men of a Certain Age garnered 3,096,000 viewers; 2,365,000 households; 1,290,000 adults 18-49; and 1,693,000 adults 25-54 last Monday.  The episode ranked as ad-supported cable’s top entertainment program for the time period among viewers, households and adults 25-54.  It was also up 9% among adults 18-49 and 11% among adults 25-54 when compared to the previous week’s episode.

  • Demonstrating that Men of a Certain Age has a solid audience of viewers who don’t want to miss a single episode, the show continues to earn outstanding growth in DVR viewing.  The Dec. 21 episode grew its total audience by 42% in a comparison of Live + 7 to Live viewing.  Meanwhile, key adult demos were also boosted significantly through DVR viewing, with Live + 7 delivery of adults 18-49 growing by 58% over Live and adults 25-54 growing by 55% over Live.

The Closer’s Dec. 21 season finale enjoyed stellar growth in a comparison of Live + 7 to Live viewing, with the total audience growing by 48% to 7,216,000 viewers, while adults 18-49 grew by 68% to 2,317,000 and adults 25-54 grew by 65% to 2,877,000.

  • With Live + 7 data now available for the entire fifth season of The Closer, the series averaged 7,153,000 viewers; 2,266,000 adults 18-49; and 2,893,000 adults 25-54.

TNT’s enjoyed a strong movie weekend, driven by two Mark Wahlberg action films.  The Sunday 8 p.m. premiere of Shooter ranked as ad-supported cable’s #1 movie for the week among adults 18-49 (1,835,000) and adults 25-54 (1,773,000).  Coming in second was TNT’s Friday 8 p.m. telecast of Four Brothers, which garnered 1,428,000 adults 18-49 and 1,194,000 adults 25-54.

TBS

Tyler Perry’s Meet the Browns continues to be a huge hit with viewers.  Last Wednesday, the show scored ad-supported cable’s Top 3 sitcom telecasts for the week among adults 18-49, with the 10 p.m. episode (1,183,000) coming in first, followed by the 9:30 p.m. episode (1,064,000) and the 10:30 p.m. episode (1,029,000).

Cartoon Network

In the second week of January 2010, Cartoon Network’s total day performance among key kids demos showed improvement across the board.  Compared to last year, kids 6-11 total day delivery (364,000) and kids 2-11 delivery (576,000) both grew by 1%, and kids 9-14 delivery (262,000) grew by 9%.

The network’s signature comedy franchise HAR HAR THARSDAYS (Thursday, 8-10 p.m.) introduced new episodes of both Chowder (8:30 p.m.) and Johnny Test (8 p.m.).  Chowder earned solid double-digit delivery gains among all key demos, including kids 6-11 delivery (746,000, up 26%), kids 2-11 delivery (1,051,000, up 36%) and kids 9-14 delivery (508,000, up 34%).  Johnny Test earned even stronger delivery improvement among kids 6-11 (702,000, up 39%), kids 2-11 (1,076,000, up 51%) and kids 9-14 (515,000, up 56%.

A brand new episode of Cartoon Network’s animated action-adventure series Ben 10: Alien Force (Friday, 8:30 p.m.) produced significant gains among all kids demos: Kids 6-11 delivery (825,000) increased by 45%, kids 2-11 delivery (1,192,000) increased by 54% and kids 9-14 delivery (620,000) increased by 77%, compared to the same January 2009 time period.  Similarly, boys 6-11 delivery (673,000) advanced by 40%, boys 2-11 delivery (942,000) advanced by 58% and boys 9-14 delivery (469,000) advanced by 54%.

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