The American Idol Behemoth Returns

Categories: 1-Featured,TV Ratings

Written By

January 12th, 2010

American Idol is back!  Paula's gone.  Ellen's here.  Simon is leaving after this season.  What's it all mean for the ratings?

We'll find out tomorrow morning.

Last year's Idol premiered on Tuesday January 13, 2009 to 30.07 million and an 11.8/28 rating/share with adults 18-49 in the overnights, down about 10% from it's 2008 bow.

Though last year NCIS hadn't quite yet climbed into the 20 millions yet, CBS lineup was noticeably strong against the  Idol premiere, and The Biggest Loser held up well, particularly in the second hour.  ABC didn't put up much of a fight between 8p-10p which will again be the case this year with two hours of Scrubs and Better Off Ted episodes between 8p-10p.

Here's last year's overnight ratings data for the night of the American Idol premiere:

Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX American Idol (season premiere) 27.474 10.4 26 8.8 24
CBS NCIS 18.483 3.8 9 2.2 6
NBC Biggest Loser 7.966 2.9 7 2.6 7
ABC Homeland Security USA 6.040 1.9 5 1.4 4
UNI Cuidado con el Angel 4.698 1.8 5 2.0 6
CW 90210 2.183 1.1 3 1.4 4
9:00 FOX American Idol (season premiere) 32.674 13.1 29 11.1 27
CBS The Mentalist 18.090 3.8 9 2.3 6
NBC Biggest Loser 9.545 3.7 8 3.1 8
UNI Fuego en la Sangre 5.173 2.1 5 2.4 6
ABC Scrubs 4.480 2.2 5 2.5 6
CW Privileged 1.126 0.5 1 0.7 2
10:00 CBS Without a Trace 12.391 2.9 7 1.7 5
NBC Law & Order: SVU 9.660 3.6 9 3.0 8
ABC Primetime: What Would You Do? 7.253 2.9 7 2.6 7
UNI Aqui y Ahora 3.236 1.3 3 1.4 4
 
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