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With Cable Football Over, USA Reclaims Primetime Ratings Crown

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Written By

January 12th, 2010


With college and NFL football on cable over for the season, USA reclaimed the primetime cable ratings crown for the week, as ESPN fell well down in the rankings. USA's WWE Raw, plus a swarm of NCIS repeats put them well out in front for both primetime average viewership and adults 18-49 ratings for the week.

Nickelodeon remains, as nearly always, on the top of the total day average viewership.

Prime-time Average Viewers (Live+SD) Week of January 4-10, 2010

Network (000s)
USA 3,467
DSNY 2,341
TNT 2,212
FOXN 2,153
NAN 1,922
A&E 1,703
TBSC 1,687
FAM 1,602
ESPN 1,393
HGTV 1,377
FX 1,330
FOOD 1,312
TRU 1,295
DISC 1,262
TOON 1,207
TLC 1,204
SYFY 1,176
HIST 1,171
HALL 1,146
AMC 1,075
SPK 1,035
MTV 998
LIFE 972
BET 878
CMDY 871

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
USA 1,410
TBSC 1,019
TNT 973
A&E 826
FAM 742
DISC 694
FX 683
TRU 644
FOOD 634
ESPN 627
MTV 622
TLC 579
SPK 555
HIST 549
DSNY 541
SYFY 530
CMDY 509
HGTV 495
NAN 484
EN 464
VH1 460
BET 443
AMC 417
BRAV 395
LIFE 384

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,356
USA 1,751
NAN 1,671
DSNY 1,632
TNT 1,366
FOXN 1,251
ADSM 1,158
TOON 1,098
ESPN 928
A&E 916
TBSC 913
TRU 815
FOOD 759
FX 748
HGTV 731
DISC 730
FAM 728
HIST 716
SPK 689
LIFE 678
MTV 609
AMC 607
NKJR 590
TVLD 584
HALL 567

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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