Conan's Tonight Show Draws Huge Ratings Increase After Saying "No" To 12:05

Categories: Late Night TV Ratings

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January 13th, 2010

Last night's Tonight Show saw nearly a 42% gain in adults 18-49 versus Monday night's show.  Conan's 1.7 adults 18-49 rating in local People Meter markets dominated the .9 18-49 rating for David Letterman's Late Show.  On Monday, Tonight Show averaged a 1.2 18-49 rating in those same local people meter markets.

Week over week, Leno didn't see any boost as a result.  The Jay Leno Show was down from last Tuesday, but its lead-in, The Biggest Loser was also down big (30%) versus last week.

 
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