CBS’s Late Show With David Letterman Tops The Tonight Show In Viewers And Adults 25-54

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

CBS’s “LATE SHOW with DAVID LETTERMAN” TOPS “THE TONIGHT SHOW” IN VIEWERS AND PLACES FIRST IN ADULTS 25-54

“The Late Late Show with Craig Ferguson” Places First in Viewers

CBS’s LATE SHOW with DAVID LETTERMAN topped “The Tonight Show” in viewers and placed first in adults 25-54 while THE LATE LATE SHOW with CRAIG FERGUSON placed first in viewers, according to Nielsen live plus same day ratings for the week ending Jan. 8.

LATE SHOW posted a 2.8/07 in households with an average of 4.02m viewers, up +8% in households (from 2.6/06) and +10% in viewers (from 3.65m) compared to the same week last year.  LATE SHOW averaged a 0.9/04 in adults 18-49 and 1.2/05 in adults 25-54.  LATE SHOW beat “The Tonight Show” in households by +65% (vs. 1.7/04), viewers by +61% (vs. 2.49m), tied in adults 25-54.

LATE SHOW improved its competitive position against “The Tonight Show” compared to last year.  CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09).  In viewers, LATE SHOW has a +66% advantage (4.19m vs. 2.53m) compared to trailing by -21% last year (3.97m vs. 5.03m).  In adults 25-54, LATE SHOW enjoys a +17% advantage (1.4/05 vs. 1.2/05) compared to -29% in 2008-09 (1.4/06 from 1.7/06).  In adults 18-49 season-to-date, LATE SHOW and “Tonight are tied (1.0/04, each) compared to 2008-09 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW posted a 1.3/04 in households with 1.78m viewers,  0.6/04 in adults 25-54 and 0.5/03 in adults 18-49.  LATE LATE SHOW beat “Late Night With Jimmy Fallon” in households (vs. 1.1/04, +18%) and viewers (vs. 1.50m, +19%).

Compared to last season, LATE LATE SHOW improved its competitive position against “Late Night.”  CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O’Brien hosting).  LATE LATE SHOW has a +39% advantage in viewers (1.94m vs. 1.40m) compared to trailing by -4% last year (1.90m vs. 1.98m).

In adults 25-54, LATE SHOW leads “Late Night” by +14% (0.8/04 vs. 0.7/04) compared to trailing by -11% last season (0.8/04 vs. 0.9/05).  In adults 18-49, LATE LATE SHOW and “Late Night” are tied (0.6/03, each) after LATE SHOW trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04) last year.

blog comments powered by Disqus