via press release:
ABC Wins Thursday in Young Adults with its Top Non-Sports Numbers in 2 Months
"ABC News Special" on the Earthquake in Haiti Attracts the Net's 2nd-Largest Non-Sports Audience in the Hour Since Early December
Overshadowing its 9pm Competitors in Adults 18-49, "
Marking Best-Since-Season-Premiere Results, "
Thursday Night (8:00-11:00 p.m.)
With an ABC News Special covering the Haitian earthquake and the return of " 's" and " " to originals for the first time since Fall, ABC won Thursday night in Adults 18-49 (3.4/10), leading its closest competitors by 17% (2.9/8 - CBS and Fox tied). The Network won the night by an even wide margin in Adults 18-34, beating second-place Fox by 38% (3.3/10 vs. 2.4/7). ABC's " 's" and " " stood as the Top 2 TV shows on Thursday in both key young adult demographics.
* In viewers (9.7 million) and young adults (3.4/10), ABC posted its strongest non-sports Thursday since mid-November - since 11/19/09.
"ABC News Special - Earthquake Haiti: The Race to Save a Country" (8:00-9:00 p.m.)
During the 8:00 p.m. hour in a last-minute schedule change, an "ABC News Special" on the earthquake in Haiti drew the Net's 2nd-largest non-sports numbers (5.4 million and 1.4/4) in the time period since the beginning of December - since 12/3/09.
On its first original telecast in 2 months (since 11/19/09), ABC's " 's " returned as Thursday's dominant No. 1 TV show in Adults 18-49 (4.7/12), registering as the highest-rated series on the night for its 10th original telecast in a row. Dominating the 9 o'clock hour over all original competition, "Grey's" defeated CBS' " " by 42% (3.3/9), Fox's " " by 81% (2.6/7) and NBC's back-to-back episodes of " " by 104% (2.3/6). "Grey's" was also once again Thursday's highest-rated show in Adults 18-34 (4.8/14), growing over its most-recent original telecast.
The No. 2 TV show of the night with its strongest "Grey's" retention this season, ABC's cross-over "Private Practice" won the 10 o'clock hour among Adults 18-49, beating CBS' original "The " by a best-ever 24% in Adults 18-49 (4.2/12 vs. 3.4/9). Topping the combined delivery of CBS and NBC in the hour by 50% with a season-high among Adults 18-34 (4.2/13 vs. 2.8/9 - CBS and NBC combined), "Private Practice" registered as TV's No. 1 series telecast in its time slot for its 10th consecutive original airing this season.
* "Private Practice" surged from its most-recent original telecast (on 12/3/09) by 1.8 million viewers (11.0 million vs. 9.2 million) and by 31% in Adults 18-49 (4.2/12 vs. 3.2/8), marking a best-since-season premiere performance on both Nielsen measures - since 10/1/09.
* The ABC drama was also up substantially from its performance on the same night last year in the hour, jumping year to year by 2.5 million viewers and by 27% in Adults 18-49 (8.5 million and 3.3/8 on 1/15/09).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/14/10.