How do you market a new show that 1.5 million people will have sampled before it airs on TV?
That's Syfy's challenge with, the prequel series to the network's hit space drama Battlestar Galactica. The two-hour pilot airs on Friday, Jan. 22. By then, Syfy says 1.5 million people will have seen at least part of it on Hulu, Syfy.com, DVD, FOD (free on demand) and Apple and Amazon downloads, or at film-festival screenings.
via Multichannel News.
It would seem to me to be a great strategy, that may very well depress the pilot's ratings, but boost the long term interest in the show. We won't have long to find out.