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UPDATED TV Ratings: Football Boosts CBS; Golden Globes Up!, 24, Housewives Down

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January 18th, 2010


Due to the nature of live programming the ratings for CBS (NFL overrun), NBC (Golden Globes) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard CBS NBC FOX ABC Uni
Adults 18-49: Rating/Share 5.1/13 4.1/10 2.9/7 2.5/6 0.9/2
Adults 18-34: Rating/Share 3.7/11 3.6/10 2.1/6 2.0/6 0.9/3
Total Viewers (million) 17.800 12.952 9.160 8.267 2.375


Nobody beats playoff football, not even rain soaked celebrities, as CBS won Sunday night on the overwhelming boost by the Jets/Chargers NFL Football playoff game in the first hour of primetime. While the 67th Golden Globes topped the primetime ratings from 8:30-11, their preliminary ratings were down 4% from last year to a 4.7 rating for adults 18-49. Note that this is the first year that the Golden Globes were aired live in all time zones, so those preliminary results are subject to more than typical revision.

Update: So much for relying on the preliminary non-time zone adjusted numbers for historical comparisons. With the time-zone adjusted (and likely very close to the final) numbers in the 67th Golden Globes scored a 5.4 adults 18-49 rating which was up 10% from the 4.9 rating last year. It's average viewership hit 16.9 million, up 14% from last year's 14.9 million, but still well down from most recent pre-strike years.

The series premiere of Fox's Human Target was at least reasonably near the scoring rings with a 2.9 adults 18-49 rating. How it does in its regular timeslot will determine its future though. The return of Jack Bauer and 24 came in with a 3.8 adults 18-49 rating, down 12% from last season's premiere. How much of that decline is due to Fox extending into the 10pm hour last night is hard to say.

Against the female demo targeted Golden Globes, ABC's dramas were pushed down to series low original episode ratings, with Desperate Housewives 3.7 rating  down 21% from last week, and Brothers & Sisters' 2.7 rating down 23% from last week. Housewives was down 27% from the episode that aired opposite, and out-rated, the Golden Globes in 2009.

CBS' AFC Divisional Playoff game between the Jets and the Chargers and its post game extended to 8:07pm Eastern. When I get better data on the game later today I will post it here. The game appeared to give big boosts to the rest of the CBS lineup, but because of the timing comparing the preliminary results may be misleading.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL Football: NY Jets v. San Diego 10.8 30 32.585
NBC 2010 Golden Globe Red Carpet 2.3 6 9.134
ABC America's Funniest Home Videos 1.5 4 6.841
FOX 24 (repeat) 1.1 3 3.639
7:30 CBS NFL Football: NY Jets v. San Diego 11.8 31 35.806
NBC 2010 Golden Globe Red Carpet 2.5 7 9.621
ABC America's Funniest Home Videos 1.9 5 7.810
FOX 24 (repeat) 1.2 3 3.828
8:00 CBS 60 Minutes 5.1 13 18.192
NBC 67th Golden Globe Awards 4.7 12 14.813
FOX Human Target (premiere) 2.7 7 9.612
ABC Extreme Makeover: Home Edition (repeat) 1.5 4 5.991
8:30 NBC 67th Golden Globe Awards 5.1 13 15.427
CBS 60 Minutes 3.8 9 15.242
FOX Human Target (premiere) 3.1 8 10.562
ABC Extreme Makeover: Home Edition (repeat) 2.0 5 6.971
9:00 NBC 67th Golden Globe Awards 4.8 12 14.767
FOX 24 (premiere) 4.0 9 11.810
ABC Desperate Housewives 3.6 9 11.018
CBS Cold Case 2.6 6 11.027
9:30 NBC 67th Golden Globe Awards 4.4 10 13.481
ABC Desperate Housewives 3.8 9 11.406
FOX 24 (premiere) 3.8 9 11.186
CBS Cold Case 2.3 6 10.386
10:00 NBC 67th Golden Globe Awards 4.6 11 13.342
FOX 24 (premiere) 3.9 10 11.489
ABC Brothers & Sisters 2.8 7 8.423
CBS NCIS (repeat) 2.1 5 9.695
10:30 NBC 67th Golden Globe Awards 4.4 12 13.034
FOX 24 (premiere) 3.8 10 11.156
ABC Brothers & Sisters 2.5 7 7.675
CBS NCIS (repeat) 2.0 5 9.470

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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