Early Ratings: 24 up; Chuck stable; Life Unexpected Stronger than One Tree Hill
Update: Chuck pulled a 2.5 adults 18-49 rating; Life Unexpected premieres to 2.737 million and a 2.4/6 with women 18-34. Full night’s ratings now available.
Mostly I shy away from the preliminary early metered market numbers from Nielsen’s 56 largest markets because they wind up being very iffy in terms of predicting how the fast nationals (that will be out ~11:30am ET) look in terms of age demographics and total viewing.
But, I have a feeling this is going to be a slow news day, so…
The two-hour second night of the 24 premiere garnered a healthy 7.7/11 (household rating/share) in the from 8-10 p.m in the early metered markets and it was up around 15 percent from the comparable night last year and grew each half hour:
8:00 p.m.: 7.5/11 (#1)
8:30 p.m.: 7.7/11 (#1)
9:00 p.m.: 7.8/11 (#2)
9:30 p.m.: 7.8/11 (#2)
Chuck pulled a 4.8/7 household rating/share. Last week in the same preliminary metered market numbers Chuck garnered a 4.9 rating. Heroes 3.2/5 is tracking in the neighborhood of series lows and again came in behind The Jay Leno Show (3.5/6) in preliminary household ratings.
Life Unexpected’s premiere pulled a 2.1/3 in the early metered market numbers. That’s up nearly 25% from the last half hour of One Tree Hill which averaged a 1.7/2 – for the full hour OTH pulled a 1.8/3).
Remember, all of the numbers above are preliminary household ratings and not the 18-49 ratings we regularly post. For Chuck, 24 and most every other show on last night it’s the 18-49 number that really matters, though the CW will focus on women 18-34.
Check back for the full night’s report for all the shows on the broadcast networks with adults 18-49 rating and total viewers somewhere between 11:30a-noon ET.