New CW Hit “Life Unexpected” Scores Largest Audience in Hour in Over a Year
via press release:
NEW CW HIT LIFE UNEXPECTED SOARS TO LARGEST AUDIENCE
IN THE HOUR IN OVER A YEAR
LIFE UNEXPECTED Delivers The CW’s Best Total Audience
in the Time Period Since January 2009
LIFE UNEXPECTED Improves on its Lead-In and
Builds/Holds at the Half Hour Across the Board
January 19, 2010 (Burbank, CA) – The CW’s critically acclaimed new hit drama LIFE UNEXPECTED premiered to the largest audience (2.74mil) in the Monday 9:00-10:00p.m. hour in over a year (since 1/12/2009), according to preliminary live plus same day Nielsen ratings for Monday, Jan. 18, 2010. The LIFE UNEXPECTED debut matched the GOSSIP GIRL original season average in adults 18-34 (1.7/4) and adults 18-49 (1.2/3).
LIFE UNEXPECTED improved on its ONE TREE HILL lead-in by 14% in women 18-34 (2.4/6), 13% in adults 18-34 (1.7/4), 13% in women 18-49 (1.7/4), 9% in adults 18-49 (1.2/3), 17% in females 12-34 (2.1/5), 25% in persons 12-34 (1.5/4) and 25% in total viewers (2.74mil).
LIFE UNEXPECTED also built or held at the 9:30p.m. half hour in every category.
The combination of an original ONE TREE HILL and LIFE UNEXPECTED gave The CW its largest Monday audience (2.5mil) since 11/09/09.