New CW Hit “Life Unexpected” Scores Largest Audience in Hour in Over a Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

NEW CW HIT LIFE UNEXPECTED SOARS TO LARGEST AUDIENCE

IN THE HOUR IN OVER A YEAR

LIFE UNEXPECTED Delivers The CW’s Best Total Audience

in the Time Period Since January 2009

LIFE UNEXPECTED Improves on its Lead-In and

Builds/Holds at the Half Hour Across the Board

January 19, 2010 (Burbank, CA) – The CW’s critically acclaimed new hit drama LIFE UNEXPECTED premiered to the largest audience (2.74mil) in the Monday 9:00-10:00p.m. hour in over a year (since 1/12/2009), according to preliminary live plus same day Nielsen ratings for Monday, Jan. 18, 2010.  The LIFE UNEXPECTED debut matched the GOSSIP GIRL original season average in adults 18-34 (1.7/4) and adults 18-49 (1.2/3).

LIFE UNEXPECTED improved on its ONE TREE HILL lead-in by 14% in women 18-34 (2.4/6), 13% in adults 18-34 (1.7/4), 13% in women 18-49 (1.7/4), 9% in adults 18-49 (1.2/3), 17% in females 12-34 (2.1/5), 25% in persons 12-34 (1.5/4) and 25% in total viewers (2.74mil).

LIFE UNEXPECTED also built or held at the 9:30p.m. half hour in every category.

The combination of an original ONE TREE HILL and LIFE UNEXPECTED gave The CW its largest Monday audience (2.5mil) since 11/09/09.

blog comments powered by Disqus