New CW Hit "Life Unexpected" Scores Largest Audience in Hour in Over a Year

Categories: Network TV Press Releases

Written By

January 19th, 2010

via press release:

NEW CW HIT Life Unexpected SOARS TO LARGEST AUDIENCE

IN THE HOUR IN OVER A YEAR

Life Unexpected Delivers The CW’s Best Total Audience

in the Time Period Since January 2009

Life Unexpected Improves on its Lead-In and

Builds/Holds at the Half Hour Across the Board

January 19, 2010 (Burbank, CA) – The CW’s critically acclaimed new hit drama Life Unexpected premiered to the largest audience (2.74mil) in the Monday 9:00-10:00p.m. hour in over a year (since 1/12/2009), according to preliminary live plus same day Nielsen ratings for Monday, Jan. 18, 2010.  The Life Unexpected debut matched the Gossip Girl original season average in adults 18-34 (1.7/4) and adults 18-49 (1.2/3).

LIFE UNEXPECTED improved on its One Tree Hill lead-in by 14% in women 18-34 (2.4/6), 13% in adults 18-34 (1.7/4), 13% in women 18-49 (1.7/4), 9% in adults 18-49 (1.2/3), 17% in females 12-34 (2.1/5), 25% in persons 12-34 (1.5/4) and 25% in total viewers (2.74mil).

LIFE UNEXPECTED also built or held at the 9:30p.m. half hour in every category.

The combination of an original One Tree Hill and LIFE UNEXPECTED gave The CW its largest Monday audience (2.5mil) since 11/09/09.

 
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