TV Ratings: CBS Wins; How I Met Your Mother hits season highs; Life Unexpected Premieres Solidly
CBS won a very competitive night both with overall viewers and with adults 18-49, and tied for the lead with adults 18-34. Both How I Met Your Mother and Accidentally on Purpose saw series highs with both adults 18-49 and overall viewers. For the first time in a while, Two and Half Men not only bested The Big Bang Theory in total viewers, but also won with adults 18-49.
Chuck averaged a 2.5/6 adults 18-49 rating, fourth place in the 8pm hour. The CW’s Life Unexpected got off to a fairly strong start for the CW with the best Monday 9pm performance in total viewers all season and the best Monday 9pm performance in viewers since January 12, 2009. Life Unexpected drew a 2.4/6 with CW’s target of women 18-34, that’s about 14 percent better than One Tree Hill did at 8pm. Now the question is whether those who sampled Life Unexpected will come back for more next week.
The Bachelor continued to be strong and improved versus last week. Castle’s 2.8 adults 18-49 was a season high and improved versus last week’s 2.6.
The second night of the 24 premiere was down over 10 percent from Sunday’s 3.8 adults 18-49 rating to a 3.4/8. Comparisons versus last year are apples to pears since a year ago, 24 didn’t air for both hours. The 9pm hour was down about 13% from the 4.2 adults 18-49 rating between 9p-10p on January 19, 2009.
NBC now talks about the over a million DVR viewers Heroes adds to its live+SD numbers, but no matter how you slice it, down is down, and Live+SD or Live+7, viewership for Heroes is down to series lows – and last night was the series low for an original episode, dropping below a 2.0 adults 18-49 rating (to a 1.8) and dropping below 4 million viewers.
And in the enjoy it while it lasts department…
In Late-Night Local People Meters Monday night:
- Conan O’Brien (1.8/8 in 18-49 in local people meters) out-delivered CBS’s LATE SHOW (0.9/4) in Nielsen’s 25 local markets with People Meters.
- At 12:35 a.m., Jimmy Fallon (0.9/5 in 18-49 in local people meters) tied CBS’s LATE LATE SHOW (0.5/3).
|Time||Net||Show||18-49 Rating/Shr||Viewers (Millons)|
|8:00||CBS||How I Met Your Mother||4.0/10||10.52|
|ABC||The Bachelor: On The Wings of Love||3.6/9||10.13|
|CW||One Tree Hill||1.1/3||2.20|
|8:30||CBS||Accidentally on Purpose||3.5/9||9.64|
|9:00||CBS||Two and a Half Men||5.3/12||16.20|
|ABC||The Bachelor: On The Wings of Love||4.1/9||11.12|
|9:30||CBS||The Big Bang Theory||5.2/12||14.99|
|NBC||The Jay Leno Show||1.3/3||4.61|
All numbers are Live+SD.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.