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NFL Football Pushes CBS Past Fox & American Idol For The Week

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January 20th, 2010

NFL playoff scheduling voodoo gave CBS both 3 hours of primetime football on Saturday night, plus a little over an hour on Sunday night and that produced an extremely rare weekly adults 18-49 and adults 25-54 ratings win over an American Idol lead Fox. As typical, CBS held the average viewership lead, but Fox continued to win the adults 18-34 ratings. And pitiful NBC was able to beat ABC across the board this week, but with the media's obsession over NBC lately, that's likely to go unnoticed (as it did with me initially!).

Note that the chart includes RATINGS not VIEWERS as was typical in our weekly network ratings posts prior to July, 2009.

Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

You can see past week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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