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TV Ratings Tuesday: American Idol Up vs. Last Year, Biggest Loser Jumps

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January 20th, 2010


Scoreboard FOX NBC CBS Uni ABC CW
Rating: Adults 18-49 6.7/18 3.4/9 2.4/6 1.4/4 1.0/3 0.3/1
Rating: Adults 18-34 5.7/17 2.9/9 1.6/5 1.5/5 0.9/3 0.3/1
Total Viewers (million) 17.611 8.701 11.995 3.607 3.106 0.748


American Idol outperformed its second Tuesday airing from last season and, as expected, lead Fox to a big ratings win on the night. Biggest Loser soared in its second hour (free of American Idol) to a 25% overall increase from last week.

American Idol's 9.9 adults 18-49 rating was 9% above its comparable second Tuesday last season (1/20/09) and it boosted a repeat of the Human Target pilot to a 3.4 rating, up 17% from its premiere. Conflicting reports on whether there was an Idol overrun into the 9pm hour that would effect the Human Target final ratings.

The adults 18-49 ratings for the first three airings of American Idol are down just 3% from the first three airings last year. That's a relatively smaller loss than I had anticipated.

NBC's Biggest Loser was up 25% vs. last week to a 4.1 rating. That increase was heavily weighted to its second hour though. The first hour increased ~11% and the second increased ~40%. The Jay Leno Show got its customary bump from Loser, and maybe a bit of controversy, up 11% from last week.

In the 9pm hour, Scrubs (up 16% to a 1.4 rating) and Better Off Ted (up 30% to a 1.3 rating) ratings were somewhat less gruesome than in the recent past.
In Late-Night Local People Meters Tuesday night:

Conan O'Brien (1.9 rating /8 share in 18-49 in local people meters) out-delivered CBS's Late Show (0.7 rating /3 share) in Nielsen's 25 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.8 rating /5 share in 18-49 in local people meters) topped CBS's LATE Late Show (0.4 rating /3 share).

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 9.1 25 24.242
NBC The Biggest Loser 3.4 9 8.654
CBS NCIS (repeat) 2.5 7 13.778
ABC Scrubs (repeat) 0.8 2 2.691
CW 90210 (repeat) 0.4 1 0.964
8:30 FOX American Idol 10.8 28 27.865
NBC The Biggest Loser 3.4 9 8.433
CBS NCIS (repeat) 2.6 7 14.351
ABC Better Off Ted (repeat) 0.6 2 2.000
CW 90210 (repeat) 0.3 1 0.720
9:00 NBC The Biggest Loser 4.6 12 11.037
FOX Human Target (repeat) 4.1 11 10.846
CBS NCIS: LA (repeat) 2.5 7 12.400
ABC Scrubs 1.4 4 3.335
CW Melrose Place (repeat) 0.2 1 0.665
9:30 NBC The Biggest Loser 4.8 12 11.488
FOX Human Target (repeat) 2.7 7 7.491
CBS NCIS: LA (repeat) 2.5 7 12.270
ABC Better Off Ted 1.3 3 3.241
CW Melrose Place (repeat) 0.2 1 0.643
10:00 NBC The Jay Leno Show 2.3 6 6.602
CBS The Good Wife (repeat) 2.1 6 9.916
ABC the forgotten (repeat) 1.1 3 3.689
10:30 CBS The Good Wife (repeat) 2.0 6 9.254
NBC The Jay Leno Show 1.8 5 5.995
ABC the forgotten (repeat) 1.0 3 3.683

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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