Mass. Election Night Cable News Ratings, January 19, 2010; Giant Night For Fox

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Some ratings notes for the night of the Massachusetts special Senate election.

  • Fox News averaged its highest primetime average viewerships ince Election Day 2008 (11/4/08).
  • Fox News beat all 3 cable news channels (CNN, MSNBC and HLN) combined in all categories: Primetime P2+ and A25-54 and Total Day P2+ and A25-54
  • Hannity and Greta beat The Jay Leno Show and ABC’s primetime line-up in viewership.
  • Hannity averaged his highest total viewers ever. Bret Baier called the actual election during Hannity’s hour at 9PM
PROGRAMS NET START END P2+ P25-54
Live+SD AA(000) Live+SD AA(000)
AMERICAN IDOL-TUESDAY FOX 8:00 PM 9:01 PM 26,384 13,617
NCIS CBS 8:00 PM 9:00 PM 14,187 4,835
NCIS: LOS ANGELES CBS 9:00 PM 10:00 PM 12,340 4,329
BIGGEST LOSER 9 NBC 8:00 PM 10:01 PM 9,947 5,714
GOOD WIFE, THE CBS 10:00 PM 11:00 PM 9,412 3,552
HUMAN TARGET PRM ENC 1/19(S)-01/19/2010 FOX 9:01 PM 10:00 PM 8,834 4,688
HANNITY FOXNC 9:00 PM 10:00 PM 6,809 2,129
ON THE RECORD W/GRETA FOXNC 10:00 PM 11:00 PM 6,399 2,077
JAY LENO SHOW-TUE NBC 10:01 PM 11:00 PM 5,994 2,827
THE OREILLY FACTOR FOXNC 8:00 PM 9:00 PM 5,228 1,460
FORGOTTEN, THE ABC 10:00 PM 11:00 PM 3,355 1,496
SCRUBS ABC 9:00 PM 9:30 PM 3,043 1,764
BETTER OFF TED ABC 9:30 PM 10:00 PM 2,919 1,752
SCRUBS-TUE 8PM ABC 8:00 PM 8:30 PM 2,428 1,023
BETTER OFF TED-TUE 8:30PM ABC 8:30 PM 9:00 PM 1,784 854
90210 CW 8:00 PM 9:00 PM 820 393
MELROSE PLACE CW 9:00 PM 10:00 PM 614 236

All ratings are according to Nielsen Media Research

Primetime
FNC: 6,161,000 total viewers (1,901,000 in A25-54)
CNN: 1,503,000 total viewers (483,000 in A25-54)
MSNBC: 1,138,000 total viewers (387,000 in A25-54)
HLN: 668,000 total viewers (250,000 in A25-54)

Total Day
FNC: 2,235,000 total viewers (664,000 in A25-54)
CNN: 809,000 total viewers (271,000 in A25-54)
MSNBC: 484,000 total viewers (155,000 in A25-54)
HLN: 329,000 total viewers (155,000 in A25-54)

9PM – When Race Was Called (Hannity with Baier Announcing Election)
FNC: 6,809,000 total viewers (2,129,000 in A25-54)
CNN: 1,681,000 total viewers (507,000 in A25-54)
MSNBC: 1,236,000 total viewers (422,000 in A25-54)
HLN: 845,000 total viewers (291,000 in A25-54)

Live + Same Day Cable News Daily Ratings for January 19, 2010

P2+ Total Day
FNC – 2,235,000 viewers
CNN – 809,000 viewers
MSNBC –484,000 viewers
CNBC – 191,000 viewers
HLN –329,000 viewers

P2+ Prime Time
FNC – 6,161,000 viewers
CNN – 1,503,000 viewers
MSNBC –1,138,000 viewers
CNBC – 183,000 viewers
HLN –668,000 viewers

25-54 Total Day
FNC –664,000 viewers
CNN –271,000 viewers
MSNBC –155,000 viewers
CNBC – 61,000 viewers
HLN- 155,000 viewers

25-54 Prime Time
FNC – 1,901,000 viewers
CNN – 483,000 viewers
MSNBC –387,000 viewers
CNBC – 83,000 viewers
HLN – 250,000 viewers

35-64 Total Day
FNC – 1,113,000 viewers
CNN – 376,000 viewers
MSNBC – 238,000 viewers
CNBC – 97,000 viewers
HLN – 185,000 viewers

35-64 Prime Time
FNC –3,083,000 viewers
CNN – 730,000 viewers
MSNBC –581,000 viewers
CNBC – 101,000 viewers
HLN –356,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,223,000 viewers (440,000) (733,000)
American Morning- 483,000 viewers (205,000) (258,000)
Morning Joe- 376,000 viewers (140,000) (214,000)
Squawk Box- 143,000 viewers (47,000) (74,000)
Morning Express w/ Meade- 328,000 viewers (185,000) (202,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 3,446,000 viewers (956,000) (1,548,000)
Situation Room—1,076,000 viewers (260,000) (464,000)
Hardball w/ C. Matthews —656,000 viewers (158,000) (285,000)
Fast Money —211,000 viewers (60,000) (103,000)
Prime News —236,000 viewers (92,000) (147,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier – 3,338,000 viewers (800,000) (1.502,000)
Situation Room—1,135,000 viewers (361,000) (560,000)
Ed Show —620,000 viewers (161,000) (311,000)
Mad Money— 204,000 viewers (88,000) (111,000)
Prime News – 235,000 viewers (82,000) (162,000)

7PM – P2+ (25-54) (35-64)
The Fox Report W/ Shep – 3,241,000 viewers (908,000) (1,586,000)
Situation Room – 1,191,000 viewers (387,000) (566,000)
Hardball w/ C. Matthews – 798,000 viewers (245,000) (420,000)
Kudlow Report – 207,000 viewers (74,000) (95,000)
Issues – 425,000 viewers (186,000) (244,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor – 5,228,000 viewers (1,460,000) (2,512,000)
Campbell Brown – 1,308,000 viewers (380,000) (594,000)
Countdown w/ K. Olbermann – 1,274,000 viewers (396,000) (667,000)
Bio: Bill Gates – 131,000 viewers (65,000) (101,000)
Nancy Grace – 768,000 viewers (269,000) (395,000)

9 PM – P2+ (25-54) (35-64) When Race Was Called (Hannity with Baier Announcing Election)
Hannity – 6,809,000 viewers (2,129,000) (3,381,000)
Larry King Live —1,671,000 viewers (506,000) (795,000)
Rachel Maddow Show —1,236,000 viewers (422,000) (615,000)
Buffett and Gates — 247,000 viewers (106,000) (124,000)
Joy Behar- 845,000 viewers (291,000) (429,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—6,399,000 viewers (2,077,000) (3,319,000)
Anderson Cooper 360(10:00 – 10:30pm) — 1,508,000 viewers (564,000) (798,000)
Larry King Live (10:30 – 11:00pm) – 1,835,000 (536,000) (843,000)
Countdown w/ K. Olbermann – 903,000 viewers (343,000) (461,000)
Inside the Mind of Google – 171,000 viewers (79,000) (78,000)
Nancy Grace –429,000 viewers (207,000) (264,000)

11 PM P2+ (25-54) (35-64)
On the Record w/ Greta— 2,908,000 viewers (1,022,000) (1,583,000)
Anderson Cooper 360 – 1,071,000 viewers (497,000) (636,000)
Rachel Maddow Show —641,000 viewers (249,000) (337,000)
Mad Money – a scratch w/62,000 viewers (a scratch w/26,000) (a scratch w/35,000)
Showbiz Tonight– 342,000 viewers (173,000) (190,000)

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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