Modern Family and Cougar Town Post Best Results Since September
ABC’s Repeat Comedies (8-9pm): Opposite American Idol from 8-9pm, repeats of Modern Family and The Middle gained Adult 18-49 audience (+6%) for ABC in the hour. In fact ABC was the only broadcaster to grow in the hour, as original programming on CBS (Old Christine/Gary Unmarried) and NBC (Mercy) lost young adults in the time period.
- At 8:30 p.m., a replay ABC’s The Middle defeated NBC’s original Mercy by 21% in Adults 18-49 (1.7/4 vs. 1.4/4). Despite facing Idol, The Middle posted its 2nd-highest repeat number to date.
Modern Family (9-9:30pm): Shooting up from its lead-in by an astounding +141% in Adults 18-49, ABC’s Modern Family (4.1/11) finished in a near-tie for first place in its slot with CBS veteran Criminal Minds (4.2/11), beating the first half of Fox’s Idol-fueled Wednesday premiere of Human Target by 8% (3.8/10). Modern Family won its half-hour among Adults 18-34, Women 18-34 and key Men (M18-34/M18-49)…Wednesday’s #1 scripted TV show on all 4 Nielsen measures.
- Modern Family matched a best-since-debut Adult 18-49 number – best since 9/23/09. The comedy achieved series-high numbers among Adults 18-34 (3.7/11) and Women 18-34 (4.3/12).
Cougar Town (9:30-10pm): Growing 10% week to week in Adults 18-49, ABC freshman Cougar Town took second place at 9:30pm, beating out the second half-hour of Fox’s freshman Wednesday debut of Human Target by 17% (3.4/9 vs. 2.9/8). Cougar Town finished as #2 scripted TV show of the night with AD18-34 (3.1/9), M18-34 (2.2/7) and W18-34 (4.0/11), behind only Modern Family.
- Cougar Town marked the series’ highest young adult numbers (AD18-34/AD18-49) since September – since 9/30/09.
Ugly Betty (10-11pm): Opposite CBS’ veteran CSI: NY in the 10 o’clock hour, ABC’s Ugly Betty defeated NBC’s Leno by 33% among Adults 18-49 (1.6/4 vs. 1.2/4).
- Betty increased its overall audience week to week (4.6 million vs. 4.4 million).