via press release:
NICKELODEON’S TOPPLES ALL BROADCAST TV IN TIME SLOT, BESTS BASIC CABLE OVERALL
’s “iSaved Your Life” Also Stands as Highest-Rated, Most-Watched Telecast with Kids, Tweens and Total Viewers
Flows into Number-Two Basic Cable Spot; Becomes Highest-Rated Live-Action Series Premiere of a Nick Show with Kids, Tweens and Total Viewers
NEW YORK–Jan. 21, 2010–Nickelodeon’s record-setting episode of “iSaved Your Life” (Monday, Jan. 18, 8 p.m. ET/PT) topped all broadcast programming in the 8-8:30 p.m. (ET/PT) time period, as well as basic cable overall, with a tally of 11.2 million total viewers. Besting the next highest-rated broadcast performer (24) in the time slot by +5%, “iSaved Your Life” stands as the highest-rated and most-watched iCarly telecast ever among total viewers, kids 2-11, kids 6-11 and tweens.
“iSaved Your Life” averaged a 21.8/4.7 million K6-11 (+211% over last year); a 20.9/4.5 million T9-14 (+267%) and a 16.0/5.7 million K2-11 (+142%). iCarlyranks as the number-one series on all of television with kids 2-11.
Additionally, the debut of Nick’s (Monday, Jan. 18, 8:30 p.m. ET/PT)—now the highest-rated and most-watched live-action series premiere with kids, tweens and total viewers (6.8 million) among all Nick series—was second only to iCarly among all basic cable with total viewers on Monday night. The premiere averaged a 13.1/2.8 million T9-14 (+105%); a 14.5/3.1 million K6-11 (+93%) and a 10.6/3.8 million K2-11 (+61%).
marks Nickelodeon’s second television collaboration with Columbia/Epic Label Group and chronicles the journey of four friends who get a chance to be part of the glamorous L.A. pop music scene. Beginning Jan. 22, Big Time Rush moves to its regular timeslot of Fridays at 8:30 p.m. (ET/PT).
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).