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TV Ratings: American Idol Still Huge, Criminal Minds & ABC Comedies Strong

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January 21st, 2010

Scoreboard FOX CBS ABC Uni NBC CW
Rating: Adults 18-49 6.6/17 3.3/9 2.3/6 1.4/4 1.4/4 0.5/1
Rating: Adults 18-34 5.5/17 2.2/7 2.0/6 1.4/4 1.0/3 0.5/2
Total Viewers (million) 18.57 11.85 6.05 3.60 5.35 1.26

American Idol of course led the night with a 9.8/27 rating/share with adults 18-49 and 26.73 million viewers.  The new episode of  Human Target performed almost identically to the encore of Human Target pilot the night before.  In the 8pm hour Idol was up a few percent vs. last week and flat vs. the same night one year ago.  FOX has to be happy about that.

Human Target was down 37% from the premiere of Lie To Me a year ago, but unlike Human Target, Lie To Me's one hour time slot premiere was its actual premiere.   This was now the third Human Target telecast of the week, though last night's episode was an original telecast.

Modern Family was up 24% from last week with adults 18-49, and Cougar Town was up 10%.  Modern' Family's 4.1 was the best outing since it's premiere on September 23, 2009 and hit series highs with adults 18-34 and women 18-34.    Cougar Town had its best adult 18-49/18-34 numbers since September 30, 2009.

Criminal Minds had a big night at 9pm with 4.3 adults 18-49 rating -- up almost 14 percent versus last week.

The Jay Leno Show's 1.2 adults 18-49 rating was down about 20% from last week.  You won't have him to kick around at 10pm for much longer.   Conan's Tonight Show pulled a 2.0 rating in the local markets with People Meters -- NBC's best performance of the night, including primetime.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX American Idol 9.8/27 26.73
CBS New Adventures of Old Christine 1.9/6 6.46
ABC Modern Family (R) 1.6/5 5.08
NBC Mercy 1.4/4 5.84
CW Life Unexpected (R) 0.7/2 1.72
8:30 CBS Gary Unmarried 1.9/5 6.17
ABC The Middle  (R) 1.7/4 4.70
9:00 CBS Criminal Minds 4.3/11 15.34
ABC Modern Family 4.1/11 9.79
FOX Human Target 3.4/9 10.42
NBC Law & Order: Special Victims Unit (R) 1.4/4 5.59
CW Gossip Girl (R) 0.4/1 0.81
9:30 ABC Cougar Town 3.4/9 7.55
10:00 CBS CSI: NY 3.7/10 13.89
ABC Ugly Betty 1.6/5 4.59
NBC The Jay Leno Show 1.2/4 4.61

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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