via press release:
USA PREMIERES WHITE COLLAR ON TUESDAY NIGHTS
TO RECORD DEMOS AND A YOUNGER AUDIENCE
WHITE COLLAR's Move to Tuesday Night on January 19 leads to Series Highs
NEW YORK, NEW YORK – January 21, 2010 – The winter premiere of USA’s WHITE COLLAR on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast. The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA's best performance for P25-54 in the Tuesday time slot in more than five years. The move to the night also brought in series highs among P18-34 with a jump of +42%.
WHITE COLLAR out-delivered ABC in its entire primetime lineup among P18-49, P25-54 and total viewers. It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. WHITE COLLAR beat CBS among P18-34 in the 10 pm timeslot.
Leading into WHITE COLLAR, the network premiere of “The Bourne Ultimatum" was a big win for the night as television’s second highest-rated entertainment show on cable among P25-54 with 1.38 million, and 1.27 million P18-49. The combo of both premieres made USA the #1 P18-49 network in primetime and the #1 P25-54 entertainment cable network. USA doubled the audience of the #2 entertainment network for P25-54 (Discovery) and USA's primetime average beat ABC's among P18-49 and P25-54.
WHITE COLLAR, USA’s newest hit original series about the most unlikely of partnerships between a con artist and an FBI agent, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson and Natalie Morales, returns on its new day on Tuesday, January 19 at 10/9c with seven all-new episodes. WHITE COLLAR ended the first half of the season on December 4, 2009 in record-breaking form delivering a season high 5.55 million total viewers.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
So glad WC is doing well. This was a great episode from a great show. Carry on!
Proof that Tiffany Amber Thiessen’s boobs = Ratings.
@Matt
Amen
I know its ages, but what was it P and M stood for again?
That’s awesome! Such a great show, I’m thrilled to see it doing well.
It’s a charming piece of fluff and that’s not as easy to do as people seem to think – witness all the witless shows that try and fail every season. There’s something to be said for charm – Murder She Wrote lasted a long time based on a winning star and not much else. I’m happy WC did well.
So far so good — I have really enjoyed this show, along with Burn Notice and In Plain Sight which are also on USA. They’re some other good shows around the cable networks lately — Leverage, Dark Blue, and Fringe to name a few. I find these cable networks, by and large, are out-performing NBC, ABC, and CBS. But not Fox, as they are still pretty creative.
I hope White Collar continues to excel. I know most of these shows are on much more limited budgets — but they do very well with those limited dollars.
Infinite Hollywood right on! Two reasons alone for watching this show!
UU
White Collar is an extremely fun show with a great cast (and a couple of breasts). I’m glad it’s doing great. I’m only watching this, Leverage and Castle out of all the similar shows and they’ve been really solid lately.
@ Kermonk, I think P stands for people and M stands for males
Matt Bomer reminds me of early Pierce Brosnan in “Remington Steele” in the eighties and should gain in popularity. Great writing and acting. Enjoy this alot. Plots are great. Hunger for more episodes of same quality.
WC is my favorite new series, and I still love Burn Notice. The actors on WC have a great chemistry and it is the one show I DVR that I watch the same night. Looking forward to the DVD then I can delete it from my DVR. I watch it over and over.
On comments regarding USA shows as fluff, White Collar has been universally well received by the critics as one of the best news shows of the season, smartly written and obviously well acted. It is not dark (or tired) like the parade of SVUs, CSIs, etc. so content is on lighter side but quite well done. The writers and Matt Bomer have created one of the best new characters on TV. Based on the ratings and demos, viewers agree – NBC should be so lucky to have such a show. And do not think it’s TAT’s attributes, but more Mr. Bomer’s that are bringing in the ratings.
@Rick Waldek — He does remind me of Remington Steele. They both are well-dressed, and slim. I find it strange saying that somebody was dapper in the 80s. Hehehe! But it’s true, Pierce Brosnan didn’t look much from the 80s until the later seasons. It was Stephanie Zimbalist who got hit with the embarassing fad early in the 2nd season. I guess it wasn’t embarassing then, and thank God she’s beautiful.
Am I the only one here who’s watching this because of Mozzie? LOL This show is light and entertaining. Moreover, the cases are well-grounded.