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Cable News Ratings for Thursday, January 21, 2010

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January 22nd, 2010

Live + Same Day Cable News Daily Ratings for January 21, 2010

P2+ Total Day
FNC – 1,801,000 viewers
CNN – 594,000 viewers
MSNBC –408,000 viewers
CNBC – 205,000 viewers
HLN –375,000 viewers

P2+ Prime Time
FNC – 3,615,000 viewers
CNN – 938,000 viewers
MSNBC –888,000 viewers
CNBC – a scratch w/123,000 viewers
HLN –786,000 viewers

25-54 Total Day
FNC –505,000 viewers
CNN –178,000 viewers
MSNBC –120,000 viewers
CNBC – 57,000 viewers
HLN- 177,000 viewers

25-54 Prime Time
FNC – 943,000 viewers
CNN – 274,000 viewers
MSNBC –256,000 viewers
CNBC – a scratch w/50,000 viewers
HLN – 258,000 viewers

35-64 Total Day
FNC – 878,000 viewers
CNN – 265,000 viewers
MSNBC – 192,000 viewers
CNBC – 101,000 viewers
HLN - 207,000 viewers

35-64 Prime Time
FNC –1,643,000 viewers
CNN – 400,000 viewers
MSNBC –373,000 viewers
CNBC – 62,000 viewers
HLN –376,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,387,000 viewers (550,000) (859,000)
American Morning- 489,000 viewers (202,000) (261,000)
Morning Joe- 384,000 viewers (130,000) (211,000)
Squawk Box- 143,000 viewers (43,000) (95,000)
Morning Express w/ Meade- 318,000 viewers (183,000) (176,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,323,000 viewers (895,000) (1,563,000)
Situation Room—724,000 viewers (115,000) (272,000)
Hardball w/ C. Matthews —554,000 viewers (92,000) (256,000)
Fast Money —325,000 viewers (85,000) (118,000)
Prime News —359,000 viewers (158,000) (197,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier – 3,065,000 viewers (708,000) (1,397,000)
Situation Room—707,000 viewers (172,000) (290,000)
Ed Show —616,000 viewers (136,000) (316,000)
Mad Money— 231,000 viewers (74,000) (111,000)
Prime News – 308,000 viewers (166,000) (190,000)

7PM - P2+ (25-54) (35-64)
The Fox Report W/ Shep – 2,844,000 viewers (746,000) (1,358,000)
Situation Room – 775,000 viewers (238,000) (319,000)
Hardball w/ C. Matthews – 704,000 viewers (197,000) (382,000)
Kudlow Report – 219,000 viewers (78,000) (101,000)
Issues – 580,000 viewers (235,000) (307,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 4,838,000 viewers (1,286,000) (2,260,000)
Campbell Brown – 946,000 viewers (277,000) (391,000)
Countdown w/ K. Olbermann – 1,067,000 viewers (313,000) (502,000)
Breaking the Banks – a scratch w/102,000 viewers (a scratch w/47,000) (a scratch w/50,000)
Nancy Grace – 1,080,000 viewers (352,000) (488,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 3,415,000 viewers (882,000) (1,531,000)
Larry King Live —970,000 viewers (282,000) (428,000)
Rachel Maddow Show —923,000 viewers (241,000) (369,000)
Scam Century: Punishment — 140,000 viewers (a scratch w/53,000) (76,000)
Joy Behar- 878,000 viewers (253,000) (392,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,548,000 viewers (647,000) (1,116,000)
Anderson Cooper 360— 898,000 viewers (263,000) (382,000)
Countdown w/ K. Olbermann – 673,000 viewers (214,000) (248,000)
Bio: JW Marriott– 125,000 viewers (a scratch w/51,000) (60,000)
Nancy Grace –465,000 viewers (191,000) (270,000)

11 PM P2+ (25-54) (35-64)
On the Record w/ Greta— 1,696,000 viewers (554,000) (892,000)
Anderson Cooper 360 – 616,000 viewers (219,000) (320,000)
Rachel Maddow Show —452,000 viewers (162,000) (188,000)
Mad Money – a scratch w/81,000 viewers (a scratch w/32,000) (a scratch w/50,000)
Showbiz Tonight-- 374,000 viewers (154,000) (219,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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