via press release:
“Good Morning America’s” New Anchor Team is Up 6% in the Demo and 3% in Total Viewers Over its Season-to-Date Average
“GMA” Cuts into “Today’s” Demo and Total Viewing Leads
For the week of January 11th, ABC’s “Good Morning America” averaged 4.34 million Total Viewers and a 1.5/10 among Adults 25-54.
The first five weeks of the new “Good Morning America” anchor team has seen viewing increases in both Adults 25-54, up +6% (+100,000), and Total Viewers, up +3% (+130,000), versus “GMA’s” season-to-date average.
Additionally for the week, “GMA” reduced the Total Viewing and Adult 25-54 gap with NBC’s “Today” by 3% in each category.
The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”
MORNING NEWS (Week of January 11, 2010)
Total Viewers Adults 25-54 Households
ABC 4,340,000 1.5/10; 1,870,000 3.3/12
NBC 5,730,000 2.1/14; 2,560,000 4.2/16
CBS 2,920,000 1.0/7; 1,230,000 2.1/8
Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/11/10 and 1/04/10. Live +7 (where available) and Live +SD for first 5 weeks: 12/14/09-1/17/10. Live +7 (where available) and Live +SD for STD: 9/21/09-1/17/10 and 9/22/08-1/18/09
Wow. NBC with their latest fiascos better be on watch.
So NBC is no 1 in the morning and late night?
NBC’s been number one in the morning and in late night for over a decade now. It’s the hours between 11am and 11:35pm that they can’t get right.
Doug, “NBC’s been number one in the morning and in late night for over a decade now. It’s the hours between 11am and 11:35pm that they can’t get right.”
Evening News they do well too. They’ve been #1 from 6-6:30pm weekdays for a long time.
They are still a long ways away from NBC. I thought they were a lot closer than this, and with NBC’s late night troubles I would have expected it to start causing issues for The Today Show ratings
Days of our Lives has been doing good business too. Umm, maybe it’s the people running primetime!