via press release:
“HOPE FOR HAITI NOW: A GLOBAL BENEFIT FOR EARTHQUAKE RELIEF”
SUPPORTED BY GREATEST DIGITAL DISTRIBUTION AND SUPPORT
OF ANY TELEVISED FUNDRAISING EVENT IN HISTORY
iTunes®, YouTube, Hulu, Twitter, Facebook, MySpace, Yahoo!, AOL, Microsoft, Fancast, Akamai, Verizon Wireless, AT&T, FLO TV, PayPal and Dozens More Digital Partners Aid Haiti Relief Telethon Across Online, Mobile, Social Media and Download-to-Own
NEW YORK, NY, LOS ANGELES, CA, LONDON, ENGLAND (JANUARY 22, 2010) – When “Hope for Haiti Now: A Global Benefit for Earthquake Relief” airs tonight at 8:00 p.m. ET/PT and 7:00 p.m. CT, the telethon will be supported by the greatest digital distribution, promotion, and support of any televised fundraising event in history. iTunes, YouTube, Hulu, Twitter, Facebook, MySpace, Yahoo!, AOL, Microsoft, Fancast, Akamai, Verizon Wireless, AT&T, FLO TV, PayPal and dozens more digital partners across online, mobile, social media and download-to-own have joined together to promote and live stream the event in support of Haiti relief efforts.
LIVE STREAMING
The two-hour telethon will be live streamed in its entirety across sites including:
ABC.com, AOL, AT&T Entertainment, Bebo, Bild Germany, Bing, Buddy TV, Causecast, CBS.com, CNN.com, Eonline.com, EpixHD.com, Facebook, Fancast, Gawker, GlobalGrind.com, Habbo UK, Huffington Post, Hulu, Metacafe, MSN, MySpace, NBC.com, Oprah.com, OurStage.com, PerezHilton, Rhapsody, Veoh, VEVO, Yahoo and YouTube. The live streaming is powered via the Akamai HD Network.
On mobile, the event will be live streamed via Alltel, Sprint, Verizon Wireless, MobiTV, FloTV, via apps on iPhone, Palm, Inc. and Blackberry, and across MTV Networks mobile sites, which will be promoted via AT&T, PrimeTime2Go, Yahoo Mobile, AOL Mobile and the largest mobile ad networks.
Live streaming of the telethon will be made available online by major cable and telco operators as well including AT&T, Bright House Networks, Charter, Comcast, Cox Communications, Mediacom, Suddenlink, Time Warner Cable, Warner Latin America and Wide Open West.
MTV Networks sites including MTV.com, VH1.com, Nick.com, TeenNick.com, AddictingGames.com, ParentsConnect.com, Shockwave.com, ComedyCentral.com, The DailyShow.com, ColbertNation.com, Jokes.com, Atom.com, Spike.com, GameTrailers.com and TVLand.com will all be promoting “Hope for Haiti Now” through live streaming of the event and the celebrity-manned phone banks, text alerts to registered users, on-demand video and post-show clips.
Internationally, users can watch via a multi-language site (21 languages), hope.mtv.com, which will include information on the telethon, links to the donation site, a central Facebook connect widget and links to the Twitter Tracker.
DOWNLOAD-TO-OWN
Beginning today, iTunes customers will be able to exclusively pre-order both the "Hope for Haiti Now" full performance album ($7.99) and the full two-hour video telecast ($1.99), and can receive an exclusive studio track from Jay-Z, Bono, The Edge and Rihanna. Pre-orders will be delivered in the days following the telethon. Individual audio performances will be available for purchase and download for $.99 cents each in the days following the telethon. Apple, the record labels and the artists will donate their share of the proceeds to Haiti relief funds managed by “Hope for Haiti Now” charities. Performances will also be available for purchase on AmazonMP3 and Rhapsody, with distribution provided by INgrooves.
SOCIAL MEDIA
“Hope for Haiti Now” will also have unprecedented support from the leading social media platforms including Facebook, Twitter and Gigya. Twitter is promoting “Hope for Haiti Now” across every user profile page – a first for Twitter – and will promote the #igave hashtag during the show to encourage people to share how they’ve helped Haiti relief efforts. MTV.com and hopeforhaitinow.org will also provide the “Hope For Haiti Now” Twitter Tracker, offering a visual representation of real-time conversations around the globe taking place on Twitter to capture how people are responding to the tragedy in unprecedented ways. Built by Stamen Design, with technical support from Twitter, users will be able to follow activity on a country-by-country basis, down to individual tweets at any given moment. Gigya is providing a social widget to support “Hope for Haiti Now” with a live chat experience alongside the live stream on both MTV.com and VH1.com.
TECHNOLOGY PARTNERS
“Hope for Haiti Now” has the support of the following technology partners across its online and mobile operations that have made all of this possible: AdMob, Akamai, Drop.io, Incited Media, Inlet Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits, Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and Xtreme Labs.
The global telethon will feature musical performances by Madonna, Wyclef Jean, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, Sting, Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift, Haitian Artist Emaline Michel, Beyonce, Coldplay, and group performances by Keith Urban, Kid Rock, and Sheryl Crow; and by Bono, The Edge, Jay-Z, and Rihanna.
In addition to musical performances, Wyclef Jean in New York City, George Clooney in Los Angeles, and CNN’s Anderson Cooper reporting from Haiti, “Hope for Haiti Now” will feature President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks, Will Smith with Muhammad Ali, and more than one hundred of the biggest names in film, television, and music.
DIGITAL DONATIONS
“Hope for Haiti Now” will begin accepting donations at 12:00 p.m. ET/9:00 a.m. PT on Friday, January 22 via the following methods:
• Online: www.hopeforhaitinow.org
• Text: Text “GIVE” to 50555
All proceeds will benefit Haiti relief funds managed by “Hope for Haiti Now” charities: Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the newly formed Clinton Bush Haiti Foundation.
"Hope for Haiti" is produced by Joel Gallen and Tenth Planet Productions, in collaboration with Viacom’s MTV Networks and George Clooney.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers, and Xfire.
Nice to hear this
Wow. I’m just watching on tv tonight but it’s cool to know that otherwise they’d be a ton of more options.
I’ll watch. It’s going to be like the telethon for 9/11 isn’t it?
I think is people performing a talking about the relief efforts in Haiti and asking you to help if you can.
What channel did you say it was on?
@ Chuck hahaahahha it’s on the CW!
LMAO i know the CW is planning to air it too haha
Are they going to be able to figure out how many people watched this when it’s all said and done?
Acey, “Are they going to be able to figure out how many people watched this when it’s all said and done?”
I would expect that we will see cumulative numbers from Nielsen, as we do with other multi-network events like Presidential addresses.
One Love, One Life, One You! Bless Up
The people in Haiti should be praised for what they have done. The only people who fought and became independent from slavery. I think the whole world should have been helping these people all along. I truly hope and pray that they will be able to build a true infostructure and take their rightful place in todays world. Kings and Queens from Africa.
Thanks Bill. Who takes the hit for this? All the networks airing it, or mostly MTV?
It seems some online radio stations are streaming it too.
There were some rumors that Kanye West was not invited to participate in the telethon because, according to a producer, “Kayne has to make everything about himself. He will do anything to steal the spotlight and, well, this night it’s just not about him.”
I think it was indeed just a rumor because if it was true, the producers would not have featured Anderson Cooper either.
Univision will air a 4-hour telethon today at 7pm:
http://www.univision.com/content/content.jhtml?chid=3&schid=181&secid=27444&cid=2245253
The program will also be available on their web site.
It was on almost all channels in the world except Fox News. Now why was that Mr. Murdoch. You are a dispecable News Network. I pray that Jesus does come back to earth and that one of the first things he does is stop your network from working. When the earth quake happened all networks covered it except you. You were more interested in GOP politics. Which proves for me how really fair and balanced you are. Remember there is going to be a judgement day. I think Jesus might be a little upset with you that when the ” least of them” were suffering and dying you played on with an election coverage and the aftermath of gloating. How very very Christian of you all.
I’m sure most of the stars last night appreciated not appearing on Fox News.