via press release:
“HIGH SCHOOL REUNION” POSTS DOUBLE-DIGIT JUMPS OVER LAST WEEK’S SEASON PREMIERE
Series Builds Momentum With Premiere Of Second Episode, Scoring Impressive Gains Across Key Demos
New York, New York, January 21, 2010 – Wednesday night’s premiere of the second episode of TV Land’s original series “High School Reunion” scored impressive, double-digit gains across key demos over last week’s season premiere, building momentum for the popular series.
According to Nielsen Media Research, Wednesday’s installment of “High School Reunion” posted a 0.5/532,000 among A25-54, up +56% in rating and +55% in delivery over last week’s premiere. Among the network’s core A40-54 audience, the episode posted a 0.6/322,000 increasing +54% in rating and +55% in delivery over last week. The network averaged 788,000 total viewers, up +38% versus last week with a median age of 44.
The eight-episode series from Next Entertainment and Warner Horizon Television is set on the beautiful island of Kauai and reunites former classmates from Las Vegas, Nevada’s Chaparral High School Class of 1989. This season makes “High School Reunion” history with three marriage proposals and an unforgettable wedding set against a beautiful Hawaiian backdrop. Yet with all the love in the air, old rivalries lurk in the shadows and some of the classmates have come to the reunion to settle scores with their high school nemeses, reveal secrets about their past, seek acceptance from their peers and hear long-sought-after apologies from their former classmates.
The “High School Reunion” site on TVLand.com witnessed a 30% increase today – the day after last night’s premiere – versus the prior week, doubling the audience of the Season 2 average. In addition, the show’s photo page was the most popular page on TVLand.com today.
“High School Reunion” is produced for TV Land by Mike Fleiss (“The Bachelor”) through his NEXT Entertainment production company in association with Warner Horizon Television.
About TV Land PRIME and TV Land
TV Land PRIME is TV Land’s programming destination designed for people in their forties and the exclusive home to the premieres of the network’s original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 95 million U.S. homes.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
About Warner Horizon Television
Warner Horizon Television (WHTV) is one of the entertainment industry’s fastest-growing television companies, specializing in the creation of scripted series for the cable marketplace, and primetime reality series for both network and cable. Founded in 2006, this second production entity allows the Warner Bros. Television Group to expand its programming offerings and explore creative options made possible under a new business model. WHTV is producing more than a dozen series for broadcast and cable networks in 2009–2010.