USA’s Burn Notice Mid-Season Premiere Draws 5.4 Million Viewers
The midseason premiere of USA Network’s original spy drama Burn Notice drew 5.4 million total viewers Thursday night, and while the delivery lagged behind the show’s season-three average, the episode did attract a considerably younger viewership.
Per Nielsen ratings data, Burn Notice’s return audience was down 12 percent from its season-to-date average (6.17 million viewers in nine episodes). When compared to the show’s year-ago deliveries, last night’s opener was up 3 percent.
While Burn Notice has always attracted a greater concentration of adults 25-54, the Jan. 21 installment did particularly well among the greener demo, averaging 1.18 million viewers 18-34. That marks an 18 percent increase over the show’s 18-34 draw in the back half of season two.
Among the older demos, Burn Notice was up 4 percent with viewers 18-49 and slipped 3 percent among the 25-54 set.