USA's Burn Notice Mid-Season Premiere Draws 5.4 Million Viewers

Categories: Cable TV

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January 22nd, 2010

The midseason premiere of USA Network’s original spy drama Burn Notice drew 5.4 million total viewers Thursday night, and while the delivery lagged behind the show’s season-three average, the episode did attract a considerably younger viewership.

Per Nielsen ratings data, Burn Notice’s return audience was down 12 percent from its season-to-date average (6.17 million viewers in nine episodes). When compared to the show’s year-ago deliveries, last night’s opener was up 3 percent.

While Burn Notice has always attracted a greater concentration of adults 25-54, the Jan. 21 installment did particularly well among the greener demo, averaging 1.18 million viewers 18-34. That marks an 18 percent increase over the show’s 18-34 draw in the back half of season two.

Among the older demos, Burn Notice was up 4 percent with viewers 18-49 and slipped 3 percent among the 25-54 set.

viaMediaWeek.

 
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