We don’t usually see local TV ratings, but here’s some good news for our friend Ted Leonsis:
The Washington Capitals finally got a chance to exact some revenge on the Pittsburgh Penguins on Thursday night and their fans turned out in record numbers for Comcast SportsNet Mid-Atlantic.
The regional sports network netted a 3.3 household rating and a 6.5 rating against men 25 to 54, record regular-season marks for the service with the hockey team. The rivalry attracted an average of 88,000 combined households in the Washington (76,000) and Baltimore (12,000) DMAs, according to Nielsen data. During the third period, the game earned peak ratings of 4.2 in Washington and 1.5 in Baltimore, which equates to 113,000 combined households said CSN officials.
via Multichannel News.
Here’s the full press release from Comcast SportsNet:
Comcast SportsNet Mid-Atlantic posted all-time record ratings for regular-season Washington Capitals coverage – earning a 3.3 household rating and a 6.5 rating in the key Men 25-54 demographic – during last night’s (Jan. 21) road game against the Pittsburgh Penguins.
The National Hockey League’s premier rivalry attracted an average of 88,000 combined households in the Washington (76,000) and Baltimore (12,000) markets during the Capitals 6-3 win over the Penguins. During the third period, the game earned peak ratings of 4.2 in Washington and 1.5 in Baltimore, which equates to 113,000 combined households.
In the key demographic categories of Adults 25-54 (4.3), Men 18-49 (5.9) and Men 25-54 (6.5), Comcast SportsNet was the highest-rated television network in the Washington market during last night’s game and ranked second among Adults 18-49.
Last night’s record viewership shattered the previous single-game high for a Capitals regular-season game on Comcast SportsNet, set on April 5, 2008 against the Florida Panthers. The overall household rating eclipsed the previous mark by 32% and the 6.5 rating registered in the Men 25-54 demo was an increase of more than 117% over the previous record. Among Men 18-49, last night’s 5.9 rating broke the previous high by 64%