Disney’s “Wizards of Waverly Place” Hits Series Highs with 6.2 Million Viewers

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via press release:

Ratings Highlights For Friday, January 22, 2010 – Final National Ratings

“Wizards of Waverly Place” Hits Series Highs in Total Viewers and Kids 6-11

“The Suite Life on Deck” Posts the Show’s Best Ratings in Nearly 4 Months, Becoming its 3rd-Most-Watched Telecast Ever in Viewers and Tweens 9-14

“Wizards of Waverly Place” and “The Suite Life on Deck” Rank as

TV’s No. 1 Program in Their Time Periods in Total Viewers,

Standing as Friday’s Top 2 Scripted TV Telecasts Overall

Led by “Wizards of Waverly Place” and “The Suite Life on Deck,”

Disney Channel Holds Friday’s Top 6 TV Telecasts in Target Kids

Friday, January 22, 2010

Friday’s all new one-hour “Wizards of Waverly Place” (8:00 – 9:00 p.m.) ranked as the series’ No. 1 telecast of all time in Total Viewers (6.2 million) and Kids 6-11 (2.6 million/10.8 rating), and performed at near record-setting levels in Tweens 9-14 (2.4 million/9.8 rating – No. 3 telecast ever).

At 9 o’clock, an original “The Suite Life on Deck” posted the show’s best numbers in nearly 4 months (since 10/2/09), standing as its 3rd-most-watched telecast on record in Total Viewers (5.2 million) and Tweens 9-14 (2.1 million/8.6 rating), and 4th-most-watched to date in Kids 6-11 (2.4 million/9.6 rating).

  • “Wizards of Waverly Place” (6.2 million) and “The Suite Life on Deck” (5.2 million) ranked
    No. 1 in their time slots versus all TV in Total Viewers
    , standing as Friday’s Top 2 scripted TV telecasts overall.
  • Led by “Wizards of Waverly Place” and “The Suite Life on Deck,” Disney Channel aired the Top 6 TV telecasts on Friday in both Kids 6-11 and Tweens 9-14.
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