via press release:
LIFETIME’S THE PREGNANCY PACT BECOMES AD-SUPPORTED CABLE’S
NUMBER ONE RATED MOVIE AMONG WOMEN 18-34 IN OVER 10 YEARS
Original Movie about Teen Pregnancy also Becomes Cable’s Most Watched Film in
Women 18-34 Since 1994, Women 18-49 Since 2001 and Adults 18-34 Since 2002,
Generating Highest Delivery Among Multiple Demos in Network’s 26 Year History
4.3 Rating in Women 18-49 Places Film in Top Five of all Original Movies Ever for Network
With 4.2 Household Rating, The Pregnancy Pact Averages 5.9 Million Total Viewers
LOS ANGELES, CA (January 25, 2010) – Lifetime Television’s Original Movie The Pregnancy Pact, starring Camryn Manheim, Nancy Travis and Thora Birch, generated strong ratings in its January 23 world premiere, including a 4.3 among Women 18-49, a 4.8 in Women 18-34, a 3.7 Women 25-54 rating, a 3.65 among Women 18+ and a 4.2 in Households. The Pregnancy Pact’s impressive performance propelled the film to become the number one rated movie on ad-supported cable in over 10 years among Women 18-34 since 1998, in over three years among Women 18-49 since 2006, as well as Adults 18-34 (3.1) since 2004.
In delivery, it was the most watched movie on ad-supported cable in over 15 years among Women 18-34 since 1994 (1,371,272 viewers), among Women 18-49 since 2001 (2,476,310) and Adults 18-34 since 2002 (1,772,952). It also is the most watched Lifetime Original Movie premiere in Lifetime’s 26 year history among Women 18-34, Women 18-49, Adults 18-34 and Adults 18-49 (3,220,994). The film averaged 5,855,624 Total Viewers, according to Nielsen Media Research.
The Pregnancy Pact was also the second highest rated Original Movie premiere for the network ever among Women 18-34 and Adults 18-34. In addition, of the 214 Lifetime Original Movies, the film ranked as the 4th highest rated movie among Women 18-49 in Lifetime’s history.
Online, The Pregnancy Pact significantly increased traffic to the network’s official website, myLifetime.com, which generated more than 3.8 million page views over the weekend, the second most trafficked weekend in the site’s history.
ABOUT THE PREGNANCY PACT
Inspired by a true story, The Pregnancy Pact explores the costs of teen pregnancy with a story of a fictional ‘pregnancy pact’ set against the backdrop of actual news reports about teen pregnancy from June 2008. In the film, Sidney Bloom (Birch), an on-line magazine journalist, returns to her hometown to investigate the sudden spike in teenage pregnancies at her old high school. Almost immediately, she comes up against Lorraine Dougan (Travis), the head of the local conservative values group and mother of Sara (Madisen Beaty), a newly pregnant 15-year-old. Meanwhile, the school nurse (Manheim) tries to convince the school to provide contraception to students to address the pregnancy epidemic but is met with great opposition from the school and community.
As the number of pregnant girls climbs to 18, a media firestorm erupts when Time Magazine reports that the rise in the number of pregnancies at the school is the result of a “pregnancy pact.” As the mystery unfolds about whether or not “the pact” is real, Sidney soon realizes that all of the attention is disguising the much larger issues that are at the core of the story.
The Pregnancy Pact premiered at a time when nearly three in ten teenage girls in the United States will become pregnant. The teen birth rate is on the rise again for the first time in 15 years and one in six girls will become a mother by the age of 20. To raise awareness and provide educational tools for prevention, Lifetime partnered with The National Campaign to Prevent Teen and Unplanned Pregnancy and is providing free resources for both parents and teens on myLifetime.com. Lifetime aired a public service announcement with Camryn Manheim that encourages teens and their parents to talk openly with one another about relationships and sex in efforts to prevent teen pregnancy. The network is also offering the film free of charge to educators and non-profit groups.
ABOUT THE PRODUCTION
The Pregnancy Pact is produced by Frank & Bob Films II for Lifetime Television. Robert M. Sertner and Frank von Zerneck (Lifetime’s Acceptance, Lifetime Movie Network’s Natalee Holloway) are executive producers. Rosemary Rodriguez (Acts of Worship, Rescue Me) directed from a script written by Pamela Davis (House) and Teena Booth (Lifetime’s Fab Five: The Texas Cheerleader, Lifetime Movie Network’s Natalee Holloway).
ABOUT LIFETIME TELEVISION
Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.