Pepsi Throwback Marketing; Wait, What’s Pepsi Usually Made With?
Anyone who’s watched a football game recently has likely seen ads for “Pepsi Throwback”, and their placement and number indicate that real money’s being spent on the campaign.
They feature scenes of old football games cut and split-screened with modern ones, and emphasize that “Pepsi Throwback” is available for a limited time and is “Made with Real Sugar”.
I know that soft drinks in the US have been pretty much exclusively made with various other sweeteners than “real sugar” for a long time. And I’m far from an expert on drink marketing, but does it strike anyone else (as it did me) that it might not be such a good idea to spend millions to remind everyone their drinks do not normally contain real sugar?
How many people thought to themselves after seeing on of those ads, “Wait, what’s it usually made of?”