Academy Awards Ad Cost Flat vs. Last Year

The price for a 30-second ad in ABC’s vaunted telecast of the Academy Awards is running between $1.3 million and $1.5 million, according to media buyers, a range that tracks even with last year’s prices even as a newly expanded pool of best-picture nominees might bring broader audiences.

via Advertising Age

I’m interested to see whether the expanded list (to 10 from 5) of Best Picture nominees has a noticeable effect on the TV ratings. My guess is that the effect will probably be small enough to not be distinguishable from typical year to year ratings fluctuations.

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