Critics don't slobber over it like Mad Men and Damages. It's unscripted. So far as I know, it hasn't won an Emmy and it's not fueled by controversy a la Jersey Shore.
But people just watch it. Last night Pawn Stars averaged a 1.9 rating with adults 18-49 and 4.28 million viewers between 10p-11p.
That's more than double the 18-49 rating for Men of a Certain Age (.8) and approaching double in viewers (2.346 million).
Pawn Stars did more than six times better than Damages with adults 18-49 (.3) and three times the total viewers (1.428 million).