Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season
Fox’s season ratings comparisons vs. last season had begun to slip back towards even recent weeks, but that’s before the second best viewed NFC Championship Game in history landed in much of last Sunday’s primetime. That game alone gave Fox’s season averages a big boost and their comparisons to last season now look as good as ever.
CBS, ABC and NBC all continue down across the board vs. last season. The Winter Olympics will substantially cover NBC’s coming spring ratings carnage for the rest of the TV media that’s allergic to subtraction, but I’ll have running comparisons to last season’s numbers with and without the Olympics in this weekly chart. The Super Bowl will give CBS’ numbers a big boost as well.
The CW’s ratings averages are mostly flat compared to last season, but they would be about 20% ahead of last season across the board if they’d just kept their Monday-Friday numbers steady because of the automatic boost to their ratings averages just by dumping Sunday nights. Compared to last season, the CW’s Monday-Friday ratings averages are down, but don’t be surprised if the CW’s crack PR troops can pull one over on the credulous TV media.
Season To Date Ratings
In one week, boosted by the NFC Championship Game, Fox moved into a season tie with CBS for average viewership and adults 25-54 and widened its leads for adults 18-49 and 18-34 . If it weren’t for the boosts that the Winter Olympics will give NBC and the Super Bowl will give CBS, Fox’s clean sweep of the main demos would be all but assured. As it is, we’ll have to see how those big sporting events reshape the averages going forward.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.