via Adult Swim/Cartoon Network:
- With so much recent attention leveled at young adults in late night (Monday-Friday, 11 p.m.-midnight), Adult Swim ranked #1 among all television networks—broadcast and cable—for average delivery of adults 18-24 (553,000) and men 18-24 (319,000), besting all late-night competition. Additionally, Adult Swim ranked only behind NBC for average delivery of adults 18-34 (967,000) and men 18-34 (554,000). The week’s performance adds to Adult Swim’s five-year reign as the #1 ranked ad-supported basic cable network for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24.
- Across week 4 of January ’10, Adult Swim’s total day delivery of adults 18-34 (504,000) grew by 12%, while delivery of adults 18-24 (277,000) grew by 8%. Similarly, men 18-24 total day delivery (301,000) grew by 9%.
- Adult Swim programming—including presentations of Family Guy, and Aqua Teen Hunger Force—accounted for 18 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34.
- Cartoon Network’s original animated series showed impressive gains last week with premiere episodes leading to significant double-digit gains across key kids demos. Ben 10: Alien Force (Friday, 8:30 p.m.) earned 30% delivery and ratings gains among kids 6-11, and 56% delivery and ratings increases among kids 2-11. Boys 6-11 delivery and ratings scored 41% improvement vs. the same time period last year, while boys 2-11 delivery grew by 56% and ratings by 54%. Chowder (Thursday, 8:30 p.m.) charted 30% delivery and 32% ratings gains among kids 6-11, and 9% delivery and 10% ratings gains among kids 2-11.