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TV Ratings Tuesday: Fox, American Idol Win As Most Shows Fall; NCIS:LA Bounces Back

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January 27th, 2010


Scoreboard FOX CBS NBC Uni ABC CW
Rating: Adults 18-49 6.1/16 3.3/9 3.2/9 1.5/4 1.3/3 0.4/1
Rating: Adults 18-34 5.1/15 2.2/7 2.5/8 1.7/5 1.0/3 0.4/1
Total Viewers (million) 16.894 15.881 8.563 3.938 3.267 0.921


Of course American Idol lead Fox won the ratings night on Tuesday, but slipped a bit from last week. With new NCIS/NCIS:LA episodes, CBS edged NBC for second. ABC can't wait until Lost returns, as its Tuesday woes continued.
American Idol was down 12% from last Tuesday, but its 9.0 adults 18-49 rating still easily carried Fox to the win for the night. Idol is down 4% overall in the adults 18-49 demo from its first 5 episodes last season. That's pretty good, better than the 10% decline I expected.

A new episode of Human Target fell 6% from last week's pilot repeat that followed Idol. Target's real test will come next week, when it begins its regular 8pm Wednesday timeslot. Note that there was an Idol overrun into the 9pm hour, the final ratings will likely have an increase for Idol and a decrease for Target.

Moved early to accommodate a Lost repeat at 9, Scrubs was down 8% to a 1.2 rating and Better Off Ted was down 17% to a 1.0 rating. With Lost returning next week, ABC's Tuesday embarrassments are likely at an end.

After repeats last week, NCIS was down 5% from its last new episode to a 4.1 rating, but NCIS:LA bounced way back, up 27%, to a 3.8 rating, just about its season average. For the zealots, NCIS viewer gap with American Idol of just over 4 million was as close as it ever has been.

NBC's Biggest Loser was down 7% to a 3.8 rating. And The Jay Leno Show likely missed its last chance to win a broadcast ratings hour. Its 2.0 rating was up 5% vs. last week, but still fell short of a Good Wife repeat.

In Late-Night Local People Meters Monday night:

  • Conan O'Brien (0.9 rating  in 18-49 in local people meters with an encore telecast) tied CBS's Late Show (0.9 rating with an encore telecast) in Nielsen's 25 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.5 rating in 18-49 in local people meters with an encore telecast) tied CBS's first-run Late Late Show (0.5 rating).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 9.0 24 24.186
CBS NCIS 4.1 11 20.150
NBC The Biggest Loser 3.2 8 8.256
ABC Scrubs 1.2 3 3.297
CW 90210 (repeat) 0.4 1 0.960
8:30 ABC Better Off Ted 1.0 2 2.546
9:00 NBC The Biggest Loser 4.4 11 11.102
CBS NCIS: LA 3.8 10 17.161
FOX Human Target 3.2 8 9.603
ABC Lost (repeat) 1.3 3 3.210
CW Melrose Place (repeat) 0.4 1 0.882
10:00 CBS The Good Wife (repeat) 2.1 6 10.331
NBC The Jay Leno Show 2.0 6 6.332
ABC Lost (repeat) 1.5 4 3.938

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

(210) Comments - Add Yours!

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  1. tdot

    Apple’s announcement trumps todays ratings :P

  2. Robert Watson

    Go, NCIS: LA!!!!

  3. UKD

    That’s pretty weak for Human Target.

  4. rob

    Idol is slipping!!!!!! GOOD! :)

    Im sure ABC is happy Lost returns next Tuesday. At least ABC Tuesdays will do a little better with having Lost back.

    Melrose Place isnt repeating bad for the CW!

  5. John

    Tuesday, the most boring day of television.

  6. Chief

    Yeah Human Target isn’t looking that great.

  7. UKD, there was some Idol overrun too, so Human Target will probably go even lower in the finals.

  8. Claxton Markoni

    At 8 pm we didn’t have Scrubs down here in South Florida, we had some Medicine Breakthrough show. Don’t know about other places around the country…

  9. CWwatch2

    I am starting to think the fall line-up will look something like this:

    Mondays
    8:00pm – Life Unexpected (I do not see how OTH can make it another season)
    9:00pm – New Drama (Nashville, the Brad Paisley produced series about country music, would do well espicially with guest stars.

    UNLESS LIFE UNEXPECTED CONTINUES TO FALL INSTEAD OF GROW. THEN GOSSIP GIRL WILL LEAD THE NIGHT AND A NEW DRAMA WILL FOLLOW THAT.

    Tuesdays
    8:00pm – 90210
    9:00pm – NEW DRAMA (possibly the Welling drama “Cheer” or the Medical school drama

    Wednesdays
    8:00 – ANTM
    9:00 – Gossip Girl (UNLESS LUX FAILS THEN GOSSIP GIRL WILL OPEN MONDAYS AND A NEW DRAMA WILL BE LAUNCHED HERE.

    The CW SHOULD also have a 8 episode drama ready for wednesdays while ANTM IS on break.

    Thursdays
    8:00 – Vampire Diaries
    9:00 – Supernatural

    Fridays
    8:00 Smallville
    9:00 New Drama (Plymoth Rock, which is a series about A Group of youung kids who get on a space ship to go save the human race, kind of a sci fy show.

  10. NSFAN

    GLAD TO SEE AMERICAN IDOL SLIPPING!!! GREAT TO SEE NCIS: LA UP A BIT.

  11. j

    IIRC, Human Target isn’t even getting the Idol retention that Fringe & Lie to Me got. And look at their #’s now. Though maybe I’m wrong. Still, Glee leaving with a whole half a point higher than this post-Idol show is good.

    Apparently NCIS2 kicked off an interesting storyline.

  12. People who post fantasy network schedules should be banned.

  13. nillo

    RIP Better off Ted. I was one of a few that actually liked the show.

    I’m hoping Human Target does better since it’s been moved around quite a bit and now will stay on Wednesdays.

  14. Tom

    The only surprising thing was that the CW repeats were up a couple ticks from last week. Did CW get pre-empted by basketball somewhere?

    Still waiting to see how Human Target does at 8pm one of these weeks. Slightly under 3.0, making it a wash for direct LtM/Fringe comparisons?

  15. UKD

    I’ve seen Human Target, its not as terrible as it’s panned out to be, but it isn’t exactly the type of thing I’d regularly tune into either. it’s ratings woes aren’t entirely it’s fault as FOX has aired it in how many different time slots now and it still hasn’t premiered in it’s official time period. Still anything with an IDOL lead in and IDOL overrun should be getting some mileage right?

  16. John

    Maybe this is a naive notion, but has ABC basically poisoned Better Off Ted by always sticking it behind Scrubs? Isn’t the :30 show basically capped at the audience size of the :00 show? Scrubs has never had stellar ratings and Better Off Ted seems to be limited in audience to people who watched Scrubs in the first half of the hour.

    Better Off Ted seems doomed for cancellation. It’s a damned shame if you ask me. It’s one of the funniest shows I’ve ever seen.

  17. Joltman

    I have two ABC stations on my cable (WHTM from Harrisburg, PA and WMAR from Baltimore) and neither of them aired Scrubs and Better Off Ted at 8! One of them showed some Ford documentary and aired Scrubs and BOT at 1AM, the other aired St. Jude’s: A Place for Hope and didn’t even schedule Scrubs and BOT.

  18. Val

    I’m shocked a Lost repeat in prep for the show returning didn’t do a bit better but oh well. But wow NCIS is a monster. 20 million viewers? And Leno got a 2.0 with that lead in.

    It’s funny how Human Target on Fox at a 3.2 demo considered crappolla on Fox as it probably would on CBS yet on ABC or NBC it would be a whopping success.

  19. Victor Hugo

    Human Target roght now it’s almost DOA.

  20. Robert

    woah American Idol is slipping. Not looking too good for Human Target. Cannot wait until Lost premieres next week!

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