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TV Ratings Tuesday: Fox, American Idol Win As Most Shows Fall; NCIS:LA Bounces Back

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January 27th, 2010


Scoreboard FOX CBS NBC Uni ABC CW
rating: Adults 18-49 6.1/16 3.3/9 3.2/9 1.5/4 1.3/3 0.4/1
Rating: Adults 18-34 5.1/15 2.2/7 2.5/8 1.7/5 1.0/3 0.4/1
Total Viewers (million) 16.894 15.881 8.563 3.938 3.267 0.921


Of course American Idol lead Fox won the ratings night on Tuesday, but slipped a bit from last week. With new NCIS/NCIS:LA episodes, CBS edged NBC for second. ABC can't wait until Lost returns, as its Tuesday woes continued.
American Idol was down 12% from last Tuesday, but its 9.0 adults 18-49 rating still easily carried Fox to the win for the night. Idol is down 4% overall in the adults 18-49 demo from its first 5 episodes last season. That's pretty good, better than the 10% decline I expected.

A new episode of Human Target fell 6% from last week's pilot repeat that followed Idol. Target's real test will come next week, when it begins its regular 8pm Wednesday timeslot. Note that there was an Idol overrun into the 9pm hour, the final ratings will likely have an increase for Idol and a decrease for Target.

Moved early to accommodate a Lost repeat at 9, Scrubs was down 8% to a 1.2 rating and Better Off Ted was down 17% to a 1.0 rating. With Lost returning next week, ABC's Tuesday embarrassments are likely at an end.

After repeats last week, NCIS was down 5% from its last new episode to a 4.1 rating, but NCIS:LA bounced way back, up 27%, to a 3.8 rating, just about its season average. For the zealots, NCIS viewer gap with American Idol of just over 4 million was as close as it ever has been.

NBC's Biggest Loser was down 7% to a 3.8 rating. And The Jay Leno Show likely missed its last chance to win a broadcast ratings hour. Its 2.0 rating was up 5% vs. last week, but still fell short of a Good Wife repeat.

In Late-Night Local People Meters Monday night:

  • Conan O'Brien (0.9 rating  in 18-49 in local people meters with an encore telecast) tied CBS's Late Show (0.9 rating with an encore telecast) in Nielsen's 25 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.5 rating in 18-49 in local people meters with an encore telecast) tied CBS's first-run Late Late Show (0.5 rating).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 9.0 24 24.186
CBS NCIS 4.1 11 20.150
NBC The Biggest Loser 3.2 8 8.256
ABC Scrubs 1.2 3 3.297
CW 90210 (repeat) 0.4 1 0.960
8:30 ABC Better Off Ted 1.0 2 2.546
9:00 NBC The Biggest Loser 4.4 11 11.102
CBS NCIS: LA 3.8 10 17.161
FOX Human Target 3.2 8 9.603
ABC Lost (repeat) 1.3 3 3.210
CW Melrose Place (repeat) 0.4 1 0.882
10:00 CBS The Good Wife (repeat) 2.1 6 10.331
NBC The Jay Leno Show 2.0 6 6.332
ABC Lost (repeat) 1.5 4 3.938

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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