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Cable News Ratings for January 27, 2010; Fox News Leads State Of the Union Viewership On Cable

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January 28th, 2010

Live + Same Day Cable News Daily Ratings for January 27, 2010

P2+ Total Day
FNC – 1,884,000 viewers
CNN – 768,000 viewers
MSNBC –565,000 viewers
CNBC – 255,000 viewers
HLN –347,000 viewers

P2+ Prime Time
FNC – 5,244,000 viewers
CNN – 2,441,000 viewers
MSNBC –1,928,000 viewers
CNBC – 275,000 viewers
HLN –570,000 viewers

25-54 Total Day
FNC –565,000 viewers
CNN –244,000 viewers
MSNBC –155,000 viewers
CNBC – 79,000 viewers
HLN- 164,000 viewers

25-54 Prime Time
FNC – 1,608,000 viewers
CNN – 804,000 viewers
MSNBC –560,000 viewers
CNBC – 137,000 viewers
HLN – 237,000 viewers

35-64 Total Day
FNC – 953,000 viewers
CNN – 347,000 viewers
MSNBC – 264,000 viewers
CNBC – 131,000 viewers
HLN - 200,000 viewers

35-64 Prime Time
FNC –2,638,000 viewers
CNN – 1,073,000 viewers
MSNBC –908,000 viewers
CNBC – 136,000 viewers
HLN –319,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,172,000 viewers (435,000) (727,000)
American Morning- 370,000 viewers (138,000) (208,000)
Morning Joe- 329,000 viewers (104,000) (187,000)
Squawk Box- 145,000 viewers (49,000) (74,000)
Morning Express w/ Meade- 343,000 viewers (198,000) (208,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,140,000 viewers (764,000) (1,454,000)
Situation Room—561,000 viewers (150,000) (185,000)
Hardball w/ C. Matthews —550,000 viewers (69,000) (203,000)
Fast Money —261,000 viewers (54,000) (145,000)
Prime News —183,000 viewers (89,000) (111,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,681,000 viewers (565,000) (1,132,000)
Situation Room—574,000 viewers (152,000) (228,000)
Ed Show —515,000 viewers (97,000) (230,000)
Mad Money— 227,000 viewers (87,000) (127,000)
Prime News – 206,000 viewers (114,000) (147,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,165,000 viewers (578,000) (984,000)
Situation Room – 572,000 viewers (169,000) (268,000)
Hardball w/ C. Matthews – 602,000 viewers (123,000) (282,000)
Kudlow Report – 151,000 viewers (61,000) (58,000)
Issues – 503,000 viewers (216,000) (317,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 4,067,000 viewers (1,065,000) (2,015,000)
Campbell Brown – 1,216,000 viewers (364,000) (519,000)
Countdown w/ K. Olbermann – 1,159,000 viewers (256,000) (551,000)
Obama: 1 Year Later -- 133,000 viewers (a scratch w/49,000) (59,000)
Nancy Grace – 778,000 viewers (305,000) (417,000)

9 PM - P2+ (25-54) (35-64)
FNC ST Union/Analysis – 5,079,000 viewers (1,516,000) (2,529,000)
FNC State of the Union 2010 – 5,741,000 viewers (1,843,000) (2,914,000)
CNN SR/State of Union 2010 —3,326,000 viewers (1,130,000) (1,464,000)
CNN SR/ State of Union Preview —2,703,000 viewers (872,000) (1,203,000)
MSNBC Special Coverage — 1,959,000 viewers (610,000) (938,000)
MSNBC State of the Union Address – 2,410,000 viewers (758,000) (1,115,000)
CNBC State of Union Address – 414,000 viewers (219,000) (205,000)
Joy Behar – 513,000 viewers, (184,000) (273,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—5,806,000 viewers (1,966,000) (2,959,000)
FNC ST Union/Analysis— 6,617,000 viewers (2,183,000) (3,351,000)
FNC St Union/Rep Response – 6,683,000 viewers (2,036,000) (3,157,000)
FNC State of the Union 2010 – 5,741,000 viewers (1,843,000) (2,914,000)
CNN SR/GOP Response– 2,609,000 viewers (884,000) (1,154,000)
CNN SR/State of Union 2010 –3,326,000 viewers (1,130,000) (1,464,000)
CNN SR/State of Union Review – 2,675,000 viewers (875,000) (1,191,000)
Countdown w/ K. Olbermann - 1,510,000 viewers (439,000) (736,000)
MSNBC Special Coverage - 2,473,000 viewers (678,000) (1,167,000)
MSNBC Republican Response - 2,031,000 viewers (611,000) (959,000)
CNBC SOTU Analysis - 203,000 viewers (103,000) (110,000)
CNBC State of Union Address - 414,000 viewers (219,000) (205,000)
Nancy Grace - 467,000 viewers (236,000) (292,000)

11 PM P2+ (25-54) (35-64)
Hannity— 3,636,000 viewers (1,220,000) (1,812,000)
Anderson Cooper 360 – 1,636,000 viewers (540,000) (718,000)
Rachel Maddow Show —883,000 viewers (272,000) (398,000)
Mad Money – a scratch w/120,000 viewers (60,000) (68,000)
Showbiz Tonight-- 450,000 viewers (210,000) (285,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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