As the Sun Goes Down, the CW's Vampire Diaries Rises; Ranks 1st or 2nd in Key Demos at 8pm

Categories: Network TV Press Releases

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January 29th, 2010

via press release:

AS THE SUN GOES DOWN, THE CW’S Vampire Diaries RISES, RANKING FIRST OR SECOND AT 8:00PM IN KEY DEMOS

Vampire Diaries Builds on Last Week’s Midseason Return;

Posts Best Adults and Women Ratings since Nov. 12

Vampire Diaries Again Ranks as Thursday’s #1 Show among Teens and Female Teens

Supernatural Matches Second Best Women Demos of the Season

January 29, 2010 (Burbank, CA) – The CW’s freshman hit THE Vampire Diaries was on the rise last night, ranking either first or second in the 8:00-9:00p.m. hour among all key demographic categories, according to Live Plus Same Day Nielsen ratings for Thursday, Jan. 28, 2010.  VAMPIRE DIARIES again ranked as Thursday’s #1 show on TV among female teens and teens.

VAMPIRE DIARIES took first place in its 8:00-9:00p.m. hour among females 12-34 (2.8/9-tie), female teens (2.9/10) and total teens (1.9/7).  VAMPIRE DIARIES ranked second in the 8:00-9:00p.m. hour among women 18-34 (2.8/8), adults 18-34 (2.1/7), women 18-49 (2.3/6), adults 18-49 (1.8/5-tie) and persons 12-34 (2.0/7).

VAMPIRE DIARIES improved on last week’s midseason return last week by 17% in adults 18-34, 12% in women 18-34, 13% in adults 18-49 and 15% in women 18-49.

VAMPIRE DIARIES delivered its best women 18-34, adults 18-34, adults 18-49 and total viewer (3.72mil) performance since Nov. 12.

Supernatural matched its second best ratings of the season with women 18-34 (1.6/4) and women 18-49 (1.4/4).

 
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