via press release:
AS THE SUN GOES DOWN, THE CW’S VAMPIRE DIARIES RISES, RANKING FIRST OR SECOND AT 8:00PM IN KEY DEMOS
VAMPIRE DIARIES Builds on Last Week’s Midseason Return;
Posts Best Adults and Women Ratings since Nov. 12
VAMPIRE DIARIES Again Ranks as Thursday’s #1 Show among Teens and Female Teens
SUPERNATURAL Matches Second Best Women Demos of the Season
January 29, 2010 (Burbank, CA) – The CW’s freshman hit THE VAMPIRE DIARIES was on the rise last night, ranking either first or second in the 8:00-9:00p.m. hour among all key demographic categories, according to Live Plus Same Day Nielsen ratings for Thursday, Jan. 28, 2010. VAMPIRE DIARIES again ranked as Thursday’s #1 show on TV among female teens and teens.
VAMPIRE DIARIES took first place in its 8:00-9:00p.m. hour among females 12-34 (2.8/9-tie), female teens (2.9/10) and total teens (1.9/7). VAMPIRE DIARIES ranked second in the 8:00-9:00p.m. hour among women 18-34 (2.8/8), adults 18-34 (2.1/7), women 18-49 (2.3/6), adults 18-49 (1.8/5-tie) and persons 12-34 (2.0/7).
VAMPIRE DIARIES improved on last week’s midseason return last week by 17% in adults 18-34, 12% in women 18-34, 13% in adults 18-49 and 15% in women 18-49.
VAMPIRE DIARIES delivered its best women 18-34, adults 18-34, adults 18-49 and total viewer (3.72mil) performance since Nov. 12.
SUPERNATURAL matched its second best ratings of the season with women 18-34 (1.6/4) and women 18-49 (1.4/4).