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Cable News Ratings for Thursday January 28, 2010

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January 29th, 2010

Live + Same Day Cable News Daily Ratings for January 28, 2010

P2+ Total Day
FNC – 1,715,000 viewers
CNN – 543,000 viewers
MSNBC –416,000 viewers
CNBC – 191,000 viewers
HLN –332,000 viewers

P2+ Prime Time
FNC – 3,569,000 viewers
CNN – 842,000 viewers
MSNBC –938,000 viewers
CNBC – 153,000 viewers
HLN –742,000 viewers

25-54 Total Day
FNC –480,000 viewers
CNN –157,000 viewers
MSNBC –106,000 viewers
CNBC – 63,000 viewers
HLN- 152,000 viewers

25-54 Prime Time
FNC – 966,000 viewers
CNN – 233,000 viewers
MSNBC –260,000 viewers
CNBC – 86,000 viewers
HLN – 251,000 viewers

35-64 Total Day
FNC – 823,000 viewers
CNN – 238,000 viewers
MSNBC – 200,000 viewers
CNBC – 96,000 viewers
HLN - 183,000 viewers

35-64 Prime Time
FNC –1,656,000 viewers
CNN – 350,000 viewers
MSNBC –488,000 viewers
CNBC – 84,000 viewers
HLN –372,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,396,000 viewers (539,000) (886,000)
American Morning- 394,000 viewers (172,000) (233,000)
Morning Joe- 383,000 viewers (106,000) (223,000)
Squawk Box- 170,000 viewers (59,000) (97,000)
Morning Express w/ Meade- 278,000 viewers (165,000) (173,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,514,000 viewers (910,000) (1,612,000)
Situation Room—599,000 viewers (147,000) (224,000)
Hardball w/ C. Matthews —449,000 viewers (71,000) (203,000)
Fast Money —256,000 viewers (68,000) (104,000)
Prime News —278,000 viewers (120,000) (198,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,980,000 viewers (685,000) (1,254,000)
Situation Room—669,000 viewers (146,000) (249,000)
Ed Show —507,000 viewers (110,000) (260,000)
Mad Money— 227,000 viewers (82,000) (114,000)
Prime News – 210,000 viewers (107,000) (151,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,795,000 viewers (663,000) (1,225,000)
Situation Room – 553,000 viewers (116,000) (228,000)
Hardball w/ C. Matthews – 575,000 viewers (149,000) (275,000)
Kudlow Report – 238,000 viewers (91,000) (112,000)
Issues – 437,000 viewers (197,000) (235,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 4,799,000 viewers (1,246,000) (2,207,000)
Campbell Brown – 667,000 viewers (166,000) (266,000)
Countdown w/ K. Olbermann – 1,107,000 viewers (250,000) (583,000)
Planet of the Apes -- 202,000 viewers (132,000) (114,000)
Nancy Grace – 895,000 viewers (331,000) (454,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 3,461,000 viewers (996,000) (1,647,000)
Larry King Live —1,048,000 viewers (263,000) (420,000)
Rachel Maddow Show —1,037,000 viewers (312,000) (537,000)
Macheads — 135,000 viewers (75,000) (81,000)
Joy Behar – 970,000 viewers (249,000) (429,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,437,000 viewers (648,000) (1,106,000)
Anderson Cooper 360 — 799,000 viewers (268,000) (362,000)
Countdown w/ K. Olbermann – 668,000 viewers (218,000) (341,000)
Bio: Frank Perdue– a scratch w/123,000 viewers (a scratch w/52,000) (57,000)
Nancy Grace –391,000 viewers (181,000) (249,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,714,000 viewers (537,000) (910,000)
Anderson Cooper 360 – 564,000 viewers (224,000) (299,000)
Rachel Maddow Show —483,000 viewers (146,000) (237,000)
Mad Money – a scratch w/84,000 viewers (a scratch w/35,000) (a scratch w/52,000)
Showbiz Tonight-- 435,000 viewers (217,000) (250,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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