Live + Same Day Cable News Daily Ratings for January 29, 2010
P2+ Total Day
FNC – 1,523,000 viewers
CNN – 452,000 viewers
MSNBC –459,000 viewers
CNBC – 183,000 viewers
HLN –317,000 viewers
P2+ Prime Time
FNC – 2,937,000 viewers
CNN – 528,000 viewers
MSNBC –1,083,000 viewers
CNBC – a scratch w/117,000 viewers
HLN –576,000 viewers
25-54 Total Day
FNC –406,000 viewers
CNN –130,000 viewers
MSNBC –124,000 viewers
CNBC – 55,000 viewers
HLN- 135,000 viewers
25-54 Prime Time
FNC – 730,000 viewers
CNN – 127,000 viewers
MSNBC –186,000 viewers
CNBC – 56,000 viewers
HLN – 179,000 viewers
35-64 Total Day
FNC – 758,000 viewers
CNN – 191,000 viewers
MSNBC – 207,000 viewers
CNBC – 90,000 viewers
HLN - 182,000 viewers
35-64 Prime Time
FNC –1,375,000 viewers
CNN – 207,000 viewers
MSNBC –513,000 viewers
CNBC – 68,000 viewers
HLN –261,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,092,000 viewers (400,000) (696,000)
American Morning- 315,000 viewers (135,000) (177,000)
Morning Joe- 299,000 viewers (98,000) (164,000)
Squawk Box- 139,000 viewers (46,000) (87,000)
Morning Express w/ Meade- 289,000 viewers (153,000) (211,000)
5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,806,000 viewers (725,000) (1,277,000)
Situation Room—516,000 viewers (97,000) (197,000)
Hardball w/ C. Matthews —503,000 viewers (91,000) (196,000)
Fast Money —209,000 viewers (60,000) (92,000)
Prime News —222,000 viewers (101,000) (147,000)
6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,446,000 viewers (556,000) (1,088,000)
Situation Room—611,000 viewers (120,000) (207,000)
Ed Show —453,000 viewers (82,000) (221,000)
Mad Money— 207,000 viewers (62,000) (108,000)
Prime News – 267,000 viewers (132,000) (198,000)
7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,028,000 viewers (542,000) (932,000)
Situation Room – 533,000 viewers (119,000) (204,000)
Hardball w/ C. Matthews – 558,000 viewers (92,000) (230,000)
Kudlow Report – 186,000 viewers (a scratch w/46,000) (72,000)
Issues – 462,000 viewers (192,000) (285,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,797,000 viewers (899,000) (1,800,000)
Campbell Brown – 600,000 viewers (137,000) (264,000)
MSNBC Special Programming – 1,118,000 viewers (294,000) (537,000)
Fast Money (8:00 – 8:30pm) -- a scratch w/67,000 viewers (a scratch w/20,000) (a scratch w/22,000)
Options Action (8:30 – 9:00pm) -- a scratch w/56,000 viewers (a scratch w/22,000) (a scratch w/34,000)
Nancy Grace – 746,000 viewers (285,000) (354,000)
9 PM - P2+ (25-54) (35-64)
Hannity – 2,941,000 viewers (763,000) (1,433,000)
Larry King Live —553,000 viewers (152,000) (184,000)
MSNBC Special Coverage —1,310,000 viewers (319,000) (628,000)
Cruise Inc. — 209,000 viewers (98,000) (128,000)
Joy Behar – 573,000 viewers (142,000) (241,000)
10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,071,000 viewers (528,000) (893,000)
Anderson Cooper 360 — 428,000 viewers (92,000) (168,000)
MSNBC Special Coverage – 820,000 viewers (244,000) (374,000)
Back to the Future– a scratch w/80,000 viewers (a scratch w/49,000) (a scratch w/48,000)
Nancy Grace –458,000 viewers (126,000) (209,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,673,000 viewers (472,000) (758,000)
Anderson Cooper 360 – 489,000 viewers (153,000) (245,000)
MSNBC Special Coverage —790,000 viewers (254,000) (375,000)
Mad Money – a scratch w/45,000 viewers (a scratch w/21,000) (a scratch w/26,000)
Showbiz Tonight-- 410,000 viewers (114,000) (173,000)
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of December, 2009)
CNN/HLN: 100.22 million HHs
CNBC: 97.59 million HHs
FNC: 98.04 million HHs
MSNBC: 93.0 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
Wow at MSNBC! It’s not dead people!
If I can ask Bill a question here…
All the ratings are based on Eastern time. By the time we get to Pacific time, we have Beck at 2pm, Big O airs in the 5pm slot. Comcast plays the three hours of prime twice with O again at 8pm, then Beck repeats at 11pm. None of this matches up with the Eastern time slots very well.
Any idea how Beck does at 11pm Pacific and O’Reilly at 5pm? How does Neilsen fudge the numbers to make the time zone problem match up?
Eastern:
5pm Beck
6pm SR
7pm FR
8pm O’Reilly
9pm Hannity
10pm O’the Record
11pm O’Reilly
Pacific:
2pm Beck
3pm SR
4pm FR
5pm O’Reilly
6pm Hannity
7pm O’the Record
8pm O’Reilly
9pm Hannity
10pm O’the Record
11pm Beck
what was the special report on msnbc? Looks like they may want to go that way and dump olberdouche and maddcow
Dario…………….Don’t get ALL excited….
MSNBC ran the Republican conference attended by Obama………
LOL whats up with Faux News recent decline in veiwership .glenn beckerheads back down to just over 2 million .old man billo is back at just over 3 million ..hannity back to just over 2 million ,,a little ratings surge is all it was ..i guess the scott brown coverage got stale …MSNBC has made a huge comeback Keith and Rachel are back over a million .great job u 2 …CNN had a little surge with the haiti crisis but now that that’s died down thier back in thier usual ratings slump .campbell brown with just 600,000 viewers beat out AC360 428.000 viewers just pathetic .and larry king 553,000 viewers is even more embarassing CNN=cardiac network news
hey tony that msnbc special coverage WAS with Keith and Rachel 8pm-9pm the first hour with keith hosting and the second hour with rachel hosting
oops i meant 8pm-10pm msnbc special coverage
James:
800,000 is more than “just over”.
790,000 is more than “just over”.
Would you have an agenda, by any chance?
James:
Oh yes. It was Friday afternoon also.
Bob, unless you see mentioned otherwise (which is very rare) all times on our site are Eastern Time Zone, but the ratings are for the entire country.
So the numbers for that 5pm Eastern Beck show (which airs at 2pm in the Pacific time zone) are for the entire country.
Jim ..it doesnt matter old man billo couldnt hit 4 million .beckerhead didnt get close to 3 million and hannity didnt couldnt reach 3 million .case closed …what goes up must come down
I think the only reason MSNBC has higher ratings (But still sad) is because during commercials most of us flip to MSNBC just to see if Keith O’s face has popped like a pimple yet, then 60-120 seconds later we flip back to Bill, Hannity and at 5 Beck.
MSNBC is sad and on the way out as soon as Comcast takes over.
I bet the Weather Channel had a boost Friday night, at least from the eastern half of the US. Let’s see what Fox ratings are for Monday before you count this as a downward trend james.
Who knows, all the Fox viewers may have been out celebrating the fact that FOX smoked the other cable news channels Monday – Thursday and gave them a bone on Friday.
Somewhat similarly, is the “Total Day” daypart something other than it sounds like? The P2+ TD figures, for example, are lower than the Prime numbers for all but CNBC, which has me scratching my head.
Is this really just a coarse shifting, say, of Pacific “prime” viewing into Eastern late night or fringe?
Boris, Total Day is the 24 hour average for the given demo (or P2+ being total viewership). Almost certain that its the 24 hour Eastern time zone day, but I’ve never actually had anyone tell me that.
Of course the Total Day averages are going to be lower than the primetime averages for all but CNBC, primetime is when they get all their viewership. That CNBC draws better outside of primetime is also not surprising. Their top viewing is during market hours, but we don’t get those numbers on a regular basis.
Bill Gorman says:
“Boris, Total Day is the 24 hour average”
Ah, I was thinking it was cumulative. Thanks.
james, same goes for MSNBC’s little surge with Keith and Rachel.
Hmph. It appears that the Nielsen cable “total day” was changed to “total programming day” (or the latter was added) in 2004, meaning 22 hours for CNBC, which runs two hours of overnight paid programming during the week.
Now, given that I didn’t intuit that the total-day number reported was an average for any given hour during the reporting period, this might represent similarly muddied thinking, but, I’m starting to get the impression that the Total Day and Prime numbers are in fact based on daypart on the local 3a-3a day, and that the show rankings are “program name averages,” so that any Beck, for example, that airs 6a-11p locally winds up in a single bucket. On the other hand, O’Reillys 6a-11p go in one bucket while 11a-mid lands in another.
See the second-quarter rankings (PDF) here, especially the bin widths: http://preview.tinyurl.com/yem9nln
Then again, to reiterate, I might just have confused myself again.
Friday ratings are typically lower…msnbc’s Friday bump is now clear–obamas meeting with the GOP…sad is it not, that they barely get over 1 million and people on here are calling it a huge victory…if any fox primetime show got those ratings, they would be dumped so fast
James’ numbers don’t add up…7-8 hundred thousand is just barely and insignificant but msnbc’s 3-4 hundred thousand increase is to be lauded. I think he serves on obamas economic advisory board.