Another stats-filled gem from Advertising Age's Brian Steinberg on how in addition to decent Nielsen ratings, has spawned big music sales and a tour.
Whereas shows such as "'s " weave in pop music and can boost a band, " " produces its own music that can be sold for revenue. And sales are going strong.
- ": The Music, Volume 2" has sold 472,086 copies to date and is currently No. 22 on Billboard's Top 200 chart
- ": The Music, Volume 1" has sold 677,571 copies to date and is currently No. 27 on Billboard's Top 200 chart
To date, there have been 4,284,998 downloads of "about top iTunes performers]" songs [presumably for purchase - the article goes into more detail